ZUGER MESSE Zug

The ZUGER MESSE in Zug is an institution, recognized as the largest and most successful autumn exhibition for trade and commerce in Central Switzerland. Since its inception in 1962, it has continuously evolved, becoming today an impressive showcase of products and services spanning a wide array of sectors. Organized by Messe Zug AG, it takes place annually in October at the Stierenmarktareal exhibition grounds, a venue ideally suited for such a major event due to its expansive space and excellent connectivity.

The extensive range of the fair includes topics such as health, beauty, wellness, culture, tourism, sports, leisure, and much more. The offerings span from the latest fashion trends, jewelry, and accessories to everything related to living, kitchen, bathroom, and household, extending to construction, renovation, and multimedia. Various associations, political parties, and institutions also utilize this platform to present themselves to a broad audience.

A special highlight of the ZUGER MESSE is the daily performances in the show hall. Visitors can be delighted and surprised by fashion shows, Dixie matinees, and many other attractions. These varied presentations spotlight the products and services, offering a unique experience that appeals to all the senses.

For those arriving by car, there are several parking options available, including the Siemens parking garage and Siemens North. A convenient shuttle service ensures a smooth transfer between the parking facilities and the exhibition grounds.

In summary, the ZUGER MESSE is not just a simple exhibition but an experience. Its unique selling point lies in the combination of a vast array of products and services, captivating presentations, and the unique atmosphere created by blending tradition and modernity. It's a must-visit for anyone wishing to experience the best of trade and commerce in Central Switzerland.

The ZUGER MESSE will take place on 9 days from Saturday, 25. October to Sunday, 02. November 2025 in Zug.