eat & STYLE Hamburg

eat & STYLE is Germany’s leading food festival and culinary fair, held annually in autumn at Messe Hamburg. It offers a unique blend of culinary discovery, contemporary food culture, and immersive knowledge-sharing. Organized by PeopleMe GmbH, the event provides a carefully curated platform for premium products and innovative ideas in the fields of food, beverages, cooking, décor, and hospitality.

In Hamburg—a city known for its cosmopolitan cuisine, regional diversity, and vibrant culinary scene—enjoyment is a way of life. eat & STYLE captures this spirit by showcasing regional artisans, local culinary talents, dynamic start-ups, and well-established brands in atmospheric themed areas. More than just a product showcase, the festival is an experience for all the senses. From handcrafted foods to creative beverage concepts and modern kitchen innovations, visitors are invited to taste, explore, learn, and celebrate.

A highlight of the event is the Pop-Up Kitchens, where top chefs prepare their signature dishes live. The program also includes workshops, tastings, cooking shows with well-known personalities from the food world, and interactive formats that allow visitors to actively engage with the latest culinary trends. Whether it’s fine wines, craft beers, contemporary cocktails, or premium spirits—everything revolves around the joy of taste.

eat & STYLE attracts a broad audience: private food lovers, passionate home cooks, as well as industry professionals from gastronomy, retail, food start-ups, and media. Exhibitors represent a wide range of sectors—from small artisan producers to renowned brands in the culinary and lifestyle industries.

Whether you're looking to discover, connect, or simply indulge—eat & STYLE is an open invitation to everyone who appreciates good food and values quality of life. As a venue, Messe Hamburg impresses with its central location, modern infrastructure, and excellent accessibility—both by public transport and car. Ideal conditions for a delicious weekend in the heart of the city.

The eat & STYLE will take place on 2 days from Saturday, 27. September to Sunday, 28. September 2025 in Hamburg.