Fruit Attraction Madrid

The Fruit Attraction is one of the most significant international trade fairs for the fruit and vegetable sector, held annually at the Feria de Madrid, Spain's capital. Every October, this prestigious event becomes a hub for professionals across the fruit sector's entire value chain. It gathers producers, marketers, distributors, retailers, and other industry experts to explore the latest trends, innovations, and technologies.

Spain ranks amongst the top producers and exporters of fruits and vegetables in both Europe and globally. Staples such as citrus fruits, olives, grapes, tomatoes, and peppers, vital for many nations, are predominantly sourced from Spain. The tradition of cultivating fruits and vegetables is deeply ingrained in Spanish culture. Various regions and communities in Spain have preserved unique varieties and cultivation techniques passed down through generations. Over the past few decades, the sector has made significant investments in research and development. These investments aim to enhance productivity, champion sustainable farming practices, and elevate product quality. Of late, there's been a pronounced emphasis on adopting sustainable farming techniques, with the objective of minimising the ecological footprint and preserving biodiversity. This shift is apparent in the rising number of farms that are both organic and environmentally-conscious.

The Fruit Attraction occupies several halls within the Feria de Madrid, enabling exhibitors, both national and international, to present their products and services to a diverse audience. The event's scope isn't limited to the buying and selling of fresh produce. It also includes the introduction of machinery, technologies, packaging solutions, and other services pertinent to the fruit industry.

Furthermore, the Fruit Attraction emphasises the exchange of knowledge and networking. A comprehensive program of lectures, seminars, and workshops ensures participants are updated on current market insights, consumer trends, and sustainable farming approaches.

In essence, the Fruit Attraction at the Feria de Madrid isn't merely a trade fair. It serves as an expansive platform, consolidating stakeholders from the fruit and vegetable sector, fostering business collaborations, and offering a unique lens through which one can observe the nuances of this vibrant market.

The Fruit Attraction will take place on 3 days from Tuesday, 30. September to Thursday, 02. October 2025 in Madrid.