viscom Italia Milan

The viscom Italia, situated at the renowned Allianz MiCo - Milano Convention Centre, stands as a prominent event in the world of visual communication. Established in 1989, it has rapidly evolved into one of the most significant international trade fairs in its sector. Organized by RX Italy - Reed Exhibitions Italia it takes place annually in October and attracts numerous industry experts.

The fair presents a diverse professional offering, valued by both suppliers and buyers alike. Ranging from machinery and equipment to technologies, methods, materials, tools, and services – viscom Italia encompasses the entire spectrum of visual communication. It caters to a wide array of target audiences, including end-users, agencies, dealers, and consumers engaged in visual communication.

The fair attracts various manufacturers, graphic professionals, advertising specialists, planning offices, communication agencies, designers, dealers, buyers, and service providers. All of them represent the advertising application within visual communication. The extensive program of conferences, workshops, presentations, and demonstrations establishes viscom Italia as a hub of expertise and innovation.

The Allianz MiCo - Milano Convention Centre provides the perfect backdrop for such an event. As one of the largest Congress centers in Europe, it boasts top-notch infrastructure and excellent transport connections, allowing visitors to make the most of their fair experience.

On the whole the organisers welcomed on the 3 days of the fair, from 16. October to 18. October 2024, about 13895 visitors on the viscom Italia in Rho.

The viscom Italia will take place on 2 days from Wednesday, 28. October to Thursday, 29. October 2026 in Milan.