BETA International Birmingham

28. - 29. September 2025 | International Equestrian Exhibition

BETA International is the world’s leading trade fair for the equestrian market and has established itself as a key meeting point for industry professionals. Organised by Raccoon Media Group Ltd, an experienced exhibition organiser, the event brings together the most influential players in the sector each year. It is held at the National Exhibition Centre (NEC) in Birmingham, one of the UK’s most prominent exhibition venues. With its clear focus on the equestrian industry, the fair attracts exhibitors and visitors from across the globe.

What sets BETA International apart is its successful blend of innovation, professional networking, and practical knowledge sharing. The event centres on all aspects of the equestrian world – from equipment and horse care to nutrition, feed, and clothing for both riding and outdoor activities, including the broader country lifestyle. Dedicated formats such as the "Feed Hub" place a spotlight on topics like equine nutrition and animal feeding. Visitors interested in care products for horses and pets will also find a wealth of relevant information.

In addition to showcasing new products, BETA International serves as an important platform for developing and expanding business relationships. Industry representatives from manufacturing, wholesale, retail, and distribution use the event to establish contacts, strengthen partnerships, and explore new markets. This is complemented by a comprehensive programme of seminars and talks addressing current industry developments and future trends in the equestrian and country lifestyle sectors.

The professional audience primarily consists of decision-makers from retail, wholesale, specialised distribution, and export businesses. This is further enriched by start-ups, established brands, and industry experts who actively engage in sector dialogue and knowledge exchange.

The NEC Birmingham is ideally located with excellent transport links, offering convenient access by car and public transport. It is situated close to Birmingham International Airport and the railway station, making travel to the event straightforward and efficient.

A visit to BETA International not only offers valuable insights into the latest trends and innovations but also represents a key opportunity for those who wish to help shape the future of the equestrian industry.

The BETA International will take place on 2 days from Sunday, 28. September to Monday, 29. September 2025 in Birmingham.

In 10 days
Date:
28.09.2025 - 29.09.2025*
Sunday - Monday, 2 days
Opening hours:
Sunday, 28.09.  09:30 – 17:30 h
Monday, 29.09.  09:30 – 17:00 h
Trade Show Contact
Display e-mail address
www.beta-int.com

Audience:
professional visitors only

Cycle:
annually

Local time:
21:50 h (UTC +01:00)

Fair location:

National Exhibition Center (NEC),
West Midlands, B40 1NT Birmingham, Birmingham, England, United Kingdom of Great Britain and Northern Ireland

Hotels

for trade fair date in Birmingham


Fair organizer
Raccoon Media Group Ltd
2, Bell Court, Leapale Ln
GU1 4LY Guildford, United Kingdom of Great Britain and Northern Ireland
Tel: +44 (0)20 37709303
Display e-mail address
raccoonmediagroup.com
Past editions:
  • 22. - 23. September 2024
    Kenilworth
  • 10. - 11. September 2023
    Kenilworth
  • 11. - 13. September 2022
    Kenilworth
  • 09. - 11. September 2021
    Kenilworth
  • 19. - 21. January 2020
    Birmingham
  • 20. - 22. January 2019
    Birmingham
  • 21. - 23. January 2018
    Birmingham
  • 22. - 24. January 2017
    Birmingham
  • 24. - 26. January 2016
    Birmingham
  • 22. - 24. February 2015
    Birmingham
  • 16. - 18. February 2014
    Birmingham
  • 17. - 19. February 2013
    Birmingham
  • 19. - 21. February 2012
    Birmingham
  • 20. - 22. February 2011
    Birmingham
  • 21. - 23. February 2010
    Birmingham
  • 15. - 17. February 2009
    Birmingham

Fair location:

National Exhibition Center (NEC),
West Midlands, B40 1NT Birmingham, Birmingham, England, United Kingdom of Great Britain and Northern Ireland

Hotels

for trade fair date in Birmingham


Product groups: equestrian, equestrian items, feed, halters, harnesses, horse blankets, horse breeding, horse stables, horse stance, horse trailers, horse training, horse vans, horse-drawn carriages, riding, riding, riding wear, saddles, veterinary medicine, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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FAQ

Where does the BETA International taking place?
The BETA International fair takes place in Birmingham, at the National Exhibition Center (NEC).

When is the BETA International taking place?
Visit the BETA International from 28. - 29. September 2025.

How often does the BETA International take place?
The BETA International takes place annually.

What kind of fair is the BETA International?
The BETA International is an exhibition for Equestrian Sports, Equestrian and Horses.

What are the opening hours of the BETA International in Birmingham?
Opening hours: Sunday, 28.09.  09:30 – 17:30 h; Monday, 29.09.  09:30 – 17:00 h;