BUYBRAND EXPO Moscow

The BUYBRAND EXPO, founded in 2003 and organized by the Exhibition Management Technology Group (EMTG), is an annual trade fair held every autumn at the IEC Expocentre in Moscow. It is one of the leading franchising exhibitions in Eurasia, providing a premier platform for franchise companies and investors from around the world..

The event attracts not only hundreds of brands but also thousands of investors, making it a significant meeting point for business development and networking in the franchising industry. A broad range of franchise concepts from sectors such as food service, retail, services, manufacturing, and B2B are showcased, featuring major international and Russian brands like Rosinter Restaurants, YATAS, and Stars Coffee.

A key feature of BUYBRAND EXPO is its extensive educational offerings through the "School of Franchisors," which provides intensive courses for both franchisees and franchisors. This is complemented by numerous workshops, panel discussions, and masterclasses where leading industry experts share their insights. These sessions cover a wide array of important topics, including digital trends such as the use of AI for location analysis, financial analytics, business process optimization, customer retention, and marketing strategies to enhance visibility and customer loyalty.

The expo sets standards in the use of innovative business solutions and addresses current challenges in HR and marketing, particularly with regard to attracting and retaining Generation Z employees. With its focus on knowledge exchange and networking, BUYBRAND EXPO offers a wide range of opportunities for professional development and expanding business networks.

The IEC Expocentre, one of the largest exhibition centers in Russia, offers participants modern facilities and a logistically convenient location, attracting both local and international visitors. These advantages make BUYBRAND EXPO an essential event for anyone involved in franchising or looking to pursue business ambitions in this dynamic sector.

The BUYBRAND EXPO will take place on 3 days from Wednesday, 01. October to Friday, 03. October 2025 in Moscow.