European Sign Expo Barcelona

The European Sign Expo is Europe’s leading trade fair for non-printed signage and visual communication – and much more than a traditional industry event. It serves as a forward-looking marketplace for innovation, design, and technology. Each year, manufacturers, installers, brand owners, and designers showcase the latest developments, test products, and exchange insights on emerging trends.

As a travelling exhibition, the European Sign Expo takes place at a different major venue somewhere in Europe each year. This rotation not only allows for targeted engagement with regional markets but also brings fresh perspectives through the unique context of each host location. The annual event is held alongside the renowned FESPA Global Print Expo – the flagship exhibition organised by FESPA Global Events, an international association dedicated to advancing the print and signage industries.

The European Sign Expo focuses exclusively on non-printed visual communication – with key areas including channel lettering, architectural signage, LED technologies, digital displays, lighting systems, 3D signage, and neon installations. Visitors experience more than just products – they encounter well-thought-out solutions that shape environments, enhance brand visibility, and foster engagement. The offering spans display structures, mounting systems, tools, promotional solutions, and sustainable materials.

A defining feature of the event is its wide range of live demonstrations, installations, and product tests, which bring technologies to life in real-world applications. The exhibition connects professionals from advertising, interior design, retail, event production, lighting, urban planning, and brand communication. Exhibitors represent sectors such as illuminated signage, digital signage, architecture, craftsmanship, design, and manufacturing – ranging from specialised SMEs to global technology leaders.

Each venue is chosen for its modern infrastructure, central location, and excellent international accessibility. With close proximity to airports, train stations, and hotels, travel logistics are convenient. At the same time, every host city offers an inspiring setting that adds value to the overall trade show experience.

The European Sign Expo will take place on 4 days from Tuesday, 19. May to Friday, 22. May 2026 in Barcelona.