HOT – TRACHT & MODE Order Start Bergheim

The HOT – TRACHT & MODE Order Start is a specialized trade fair for the Austrian retail industry, taking place biannually. The name “HOT” stands for “Handels Order Termin”, underscoring the fair's importance as the first major event in the seasonal ordering cycle. The event is hosted in Bergheim at Brandboxx Salzburg – the largest fashion ordering center in Austria. Traditionally, the fair begins in January and July, thereby marking the onset of the spring/summer and autumn/winter seasons respectively.

Brandboxx Salzburg GmbH, the organizer, leverages its vast experience in managing trade fairs and events to ensure a seamless and professional execution of the fair. The central theme of the event is the showcase and placement of orders for fashion items and accessories for the upcoming season. The product assortment includes traditional and country-style fashion, knitwear, leather goods, accessories, and children's clothing. Exhibitors spanning various industries such as manufacturers, designers, and wholesalers from domestic and international markets showcase their latest products and services. The fair places a strong emphasis on regional trends by prominently featuring Austrian traditional and country-style fashion. It mirrors the deeply rooted traditions of the country while also fostering innovation and modernization. A highlight of the fair includes the presentation of the latest collections and trends, demonstrated by exhibitors through fashion shows and product introductions. The primary visitors of the fair are professionals from the fashion retail industry, including buyers, retailers, and fashion journalists. They attend the fair to discover the latest trends and place orders for the upcoming season. The scenic town of Bergheim, conveniently located near Salzburg, is easily accessible by both car and public transport. Brandboxx Salzburg provides a modern and spacious venue for the fair and its attendees, creating optimal conditions for a successful event.

The HOT – TRACHT & MODE Order Start will take place on 2 days from Tuesday, 21. January to Wednesday, 22. January 2025 in Bergheim.