MAGIC New York City

The MAGIC trade show is now considered one of the world’s leading and most innovative industry events for fashion and lifestyle. It is organized by Informa Markets, a subsidiary of the internationally renowned Informa PLC, headquartered in London. The show impresses with exclusive industry insights, a high level of professionalism, and provides an especially efficient network for business relationships within the global fashion industry.

Twice a year—in February and September—the Jacob K. Javits Convention Center in New York City transforms into a vibrant meeting place for the international fashion world. Buyers, designers, brand owners, trendsetters, and professionals from both retail and wholesale sectors from over 100 countries gather here to exchange views on the latest industry developments and establish new connections.

At the heart of MAGIC are contemporary topics such as modern fashion, sports and streetwear, footwear, trending accessories, and innovative beauty and lifestyle products. The range extends from apparel and shoes to exclusive accessories and segments like “SOURCING at MAGIC”, which covers the entire value chain and enables targeted exchange between international manufacturers, suppliers, and service providers. The comprehensive education and insights program addresses current challenges such as business development, diversity, plus-size fashion, fashion tech (AR, VR, AI), as well as modern marketing and community strategies. The program is further enriched by seasonal trend reports, exclusive buyer’s guides, networking events, seminars, and after-show parties, all of which offer added value and provide fresh impetus for both emerging labels and established brands.

Exhibitors include companies from the fields of fashion, accessories, sports and streetwear, beauty, home, and lifestyle—from innovative startups to established manufacturers, wholesalers, and distributors. The main visitors are buyers, fashion professionals, designers, and decision-makers who come to New York to discover the key trends for the upcoming season and forge new business contacts.

As part of an international trade show network, MAGIC is held not only in New York but also at other prominent locations such as Las Vegas and Nashville. The Jacob K. Javits Convention Center itself is among the most modern venues worldwide and, thanks to its central location in Manhattan, is easily accessible. The metropolis of New York City—famous for its vibrant nightlife, cultural diversity, and creative energy—provides the ideal backdrop for an event that sets trends, drives innovation, and actively shapes the future of the fashion industry. Anyone looking to take the next step in the fashion business, seeking inspiration, or exploring new business opportunities will find the ideal platform at MAGIC—right in the heart of one of the world’s most exciting cities.

The MAGIC will take place on 3 days from Sunday, 14. September to Tuesday, 16. September 2025 in New York City.