Marca Bologna

15. - 16. January 2025 | Private Label conference and exhibtion

The "Marca" is an annual fair held in Bologna, Italy, at the renowned BolognaFiere exhibition center. It is the only Italian event that specifically targets the wholesale and private label sectors. The name "Marca" is central to the fair and symbolizes the importance of private labels..

Organized by BolognaFiere S.p.A., one of the leading trade fair organizers, Marca serves as a key platform for manufacturers from various sectors to showcase their products and services to a wide audience and strengthen their presence in both the Italian and international markets. The fair focuses on main themes such as food, non-food items, packaging, and services, with a special emphasis on quality, sustainability, and innovation.

The exhibition spectrum encompasses a variety of products: fresh and preserved foods, organic products, beverages, health and hygiene products, household and leisure items, pet food, and much more. Special attention is paid to "Made in Italy" products, renowned for their outstanding quality and authenticity. Moreover, the fair acts as a showcase for the latest trends and developments in the food and beverage industry.

A highlight of the fair is the "International Private Label Selection (IPLS) Award", which recognizes outstanding new products, innovative ideas, and projects in the private label sector. Also significant is the "Marca Tech" special area, dedicated to the latest innovations in packaging, logistics, and services.

Exhibitors come from various sectors, including food production, the packaging industry, logistics, and the service sector. The main visitors are retailers, importers, and national and international buyers interested in the latest developments and products in the private label area.

With its strategically advantageous location and excellent accessibility via various modes of transportation, the Bologna fair site is an ideal meeting point for professionals from around the world. The Marca fair not only reflects the growth of the private label market but also highlights the significant role of Bologna and Italy in the international trade and industrial landscape.

The 21st edition of the Marca takes place on 2 days from Wed., 15.01.2025 to Thur., 16.01.2025 in Bologna.

In 270 days
15.01.2025 - 16.01.2025*
Wednesday - Thursday, 2 days
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professional visitors only


Local time:
03:58 h (UTC +02:00)

Fair location:

Viale della Fiera, 20, I-40128 Bologna, Bologna, Emilia-Romagna, Italy


for trade fair date in Bologna

Fair organizer
BolognaFiere S.p.A.
Viale della Fiera, 20
40127 Bologna, Italy
Tel: +39 (0)51 282111
Fax: +39 (0)51 6374004
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Past editions:
  • 16. - 17. January 2024
  • 18. - 19. January 2023
  • 12. - 13. April 2022
  • 15. - 16. January 2020
  • 16. - 17. January 2019
  • 17. - 18. January 2018
  • 18. - 19. January 2017
  • 13. - 14. January 2016
  • 14. - 15. January 2015

Fair location:

Viale della Fiera, 20, I-40128 Bologna, Bologna, Emilia-Romagna, Italy


for trade fair date in Bologna

Product groups: associations, care products, food, general merchandising, household articles, leisure articles, literature, private label market, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Where does the Marca taking place?
The Marca fair takes place in Bologna, at the BolognaFiere.

When is the Marca taking place?
Visit the Marca from 15. - 16. January 2025.

How often does the Marca take place?
The Marca takes place annually.

What kind of fair is the Marca?
The Marca is an exhibition for Advertising, Food and Food.