Pitti Immagine Uomo Florence

Pitti Immagine Uomo is one of the most influential and prestigious trade fairs for menswear in the world. Since its founding in 1972, it has taken place twice a year—every January and June—in the heart of Florence. Organized by Pitti Immagine S.r.l., an organization dedicated to promoting the Italian fashion industry, the fair serves not only as a marketplace for current collections by international designers and brands but also as a cultural catalyst that shapes and reflects developments in design, sustainability, and technology.

As a trade-only event, Pitti Immagine Uomo is aimed exclusively at a global professional audience, including buyers, designers, fashion journalists, and industry experts. It is held at the Fortezza da Basso, a Renaissance fortress designed by Antonio da Sangallo the Younger at the behest of Alessandro de’ Medici. The historic setting creates a distinctive atmosphere, blending Florence’s rich heritage with the fair’s forward-looking spirit.

At the core of the event is the presentation of current and future trends in menswear. From high-end tailoring and sustainable materials to digital fashion in the metaverse, the fair addresses visionary themes that mirror the ongoing transformation of the fashion industry. Key seasonal focuses include sustainability and innovation—with particular attention to circular economy practices and environmentally conscious production—as well as digital fashion, where virtual collections and AI-driven design processes are gaining momentum. Social topics such as diversity and inclusion are also explored through gender-fluid fashion concepts and inclusive sizing.

Another important aspect is the promotion of craftsmanship and tradition, particularly Italian tailoring and leatherwork. The Pitti Tutoring & Fashion Hub provides emerging designers with a platform to showcase their creations to an international audience. At the same time, the fair positions itself as a stage for urban lifestyle and streetwear that blends luxury with contemporary aesthetics. The offering is rounded out by exclusive accessories, men’s grooming products, and innovative lifestyle items.

Special formats such as Pitti Island, a space for experimental fashion concepts, and Sustainable Style, which highlights green initiatives, underscore the fair’s creative and future-oriented character. Highlights of each edition include appearances by international guest designers whose collections set influential stylistic trends.

Pitti Immagine Uomo is much more than a fashion fair—it is a cultural forum, an innovation platform, and a global meeting point for those who shape and redefine the future of menswear.

The Pitti Immagine Uomo will take place on 4 days from Tuesday, 17. June to Friday, 20. June 2025 in Florence.