Pure London

14. - 16. July 2024 | Fashion fair

Pure London is an internationally leading trade fair for fashion and fashion accessories. The name "Pure" symbolically represents the concept of the fair, focusing on the authentic and unadulterated presentation of fashion and its current trends. The esteemed event takes place in the impressive Olympia Exhibition Centre in London - a venue not only renowned for its diverse events, but also for its rich historical heritage. Twice a year, Pure London becomes the vibrant hub of the fashion industry.

The organisation of the fair is in the hands of the Hyve Group PLC, an internationally active organiser of trade fairs and conferences. The Hyve Group PLC specialises in creating dynamic events, shining through top-class content and vibrant networking opportunities. Pure London serves as a stage for showcasing the latest trends, shapes, and colours of the upcoming season. The central themes of the fair include women's clothing, accessories, shoe brands, jewellery, sustainable brands and designers, streetwear, gender-fluid collections, and vintage labels. Thus, it provides a broad and in-depth insight into the latest developments in the fashion industry. A highlight of the fair are the diverse fashion shows, where visitors have the chance to discover new trends and products directly from the designers and brands. The exhibitors predominantly come from the fashion industry and include clothing and shoe manufacturers, jewellery designers and manufacturers, as well as providers of fashion accessories. The main visitors include retailers, buyers, designers, and trade journalists from the fashion industry. In conclusion, it should be highlighted that the Olympia Exhibition Centre is conveniently accessible by public transport, including buses and trains. London itself is a vibrant metropolis, famous for its rich history, lively cultural life, and culinary diversity, making a visit to Pure London an even more exciting and unforgettable experience.

The Pure will take place on 3 days from Sunday, 14. July to Tuesday, 16. July 2024 in London.

In 107 days
Date:
14.07.2024 - 16.07.2024*
Sunday - Tuesday, 3 days
Trade Show Contact
Display e-mail address
www.purelondon.com

Audience:
professional visitors only

Cycle:
half-yearly

Local time:
20:01 h (UTC +00:00)

Fair location:

Olympia Exhibition Center,
Hammersmith Road, W14 8UX London, Greater London, England, United Kingdom of Great Britain and Northern Ireland

Hotels

for trade fair date in London


Fair organizer
Hyve Group PLC
2 Kingdom Street Paddington
W26JG London, United Kingdom of Great Britain and Northern Ireland
Display e-mail address
www.hyve.group/Home
Past editions:
  • 11. - 13. February 2024
    London
  • 16. - 18. July 2023
    London
  • 12. - 14. February 2023
    London
  • 17. - 19. July 2022
    London
  • 23. February 2021
    Online
  • 09. - 11. February 2020
    London
  • 10. - 12. February 2019
    London
  • 11. - 13. February 2018
    London
  • 12. - 14. February 2017
    London
  • 14. - 16. February 2016
    London
  • 08. - 10. February 2015
    London

Fair location:

Olympia Exhibition Center,
Hammersmith Road, W14 8UX London, Greater London, England, United Kingdom of Great Britain and Northern Ireland

Hotels

for trade fair date in London


Product groups: belts, blazers, blouses, dresses, handbags, lingerie, pants, scarves, shirts, skirts, Suits, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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FAQ

Where does the Pure taking place?
The Pure fair takes place in London, at the Olympia Exhibition Center.

When is the Pure taking place?
Visit the Pure from 14. - 16. July 2024.

How often does the Pure take place?
The Pure takes place half-yearly.

What kind of fair is the Pure?
The Pure is an exhibition for Fashion, Clothing and Textiles.