A road show is defined as a marketing event that takes place on-site with the (potential) customers. It is usually carried out as a tour covering various locations. The event character with entertainment program, promotions and sweepstakes is typical for roadshows. The aim of these events can be to retain existing customers, to draw attention of prospective customers to a product or to strengthen the brand image. It is essential that the customers get directly and personally in touch with the product or the brand. Companies can plan and implement a road show with a lot of effort on their own. However, it is more efficient and promising to create such a series of events in collaboration with an agency that has many years of experience with this marketing tool. The service provider is involved in the design of the road show, supports the organizer in the planning phase and can even supervise the individual events on-site.