Südwest Messe Villingen-Schwenningen

The Südwest Messe in Villingen-Schwenningen is one of the largest and most traditional regional trade fairs in southern Germany. Since its founding in 1950, it has evolved into a key platform for innovation, information, and exchange. The name "Südwest Messe" not only refers to its geographic location in the southwest of Germany but also stands for economic diversity, regional strength, and the direct connection between exhibitors and visitors.

Each year, the exhibition grounds in Villingen-Schwenningen transform for several days into a vibrant hub for regional and supraregional trade fair activity. Organized by SMA Südwest Messe- und Ausstellungs-GmbH, the event benefits from decades of experience and a well-designed concept that delivers high value for both exhibitors and attendees.

The fair offers an exceptionally broad range of themes. Its topics span from construction, energy, and sustainable modernization to household, living, lifestyle, health, and sports – and further to fashion, travel, mobility, and garden and agricultural technology. This thematic diversity turns the fair into an impressive showcase of modern-day lifestyles. Visitors not only discover innovative products and services, but can also test, compare, and purchase them directly on site – an immediate and immersive experience that has become increasingly rare.

A particular focus is placed on regional providers who present practical solutions to today’s and tomorrow’s challenges. Their offerings are complemented by established companies from a wide array of industries, including construction, agriculture, energy, mobility, and consumer goods.

The fair holds great economic importance for Villingen-Schwenningen and the surrounding region. It attracts numerous consumers and trade visitors from across southern Germany every year – including craftspeople, retailers, architects, and healthcare professionals.

The modern exhibition grounds are conveniently located and easily accessible by car, train, or public transportation. Embedded in a city known for its high quality of life, the fair not only offers insights into current developments but also delivers an experience that goes far beyond the scope of a traditional trade fair visit.

The Südwest Messe – a place where innovation, regional identity, and immersive experiences come together in a unique way.

The Südwest Messe takes place for the sixty-fifth time on 9 days from Sat., 14.06.2025 to Sun., 22.06.2025 in Villingen-Schwenningen.