SANA Bologna

SANA is one of the leading international shows of organic and natural products in Europe. Founded in 1988, it offers professionals of the natural and organic food sector different chances of networking and business. Target audience of SANA are foreign buyers and decision makers of supermarket chains, distributors, importers, pharmacies, herbalists, hotels, restaurants, wine shops, B&Bs, catering services and canteens, specialised shops, organic perfumeries, spas, resorts and those active in e-commerce. The exhibition is a showcase of innovative products and specialties as well as a chance of education and training, thanks to conferences and seminars.

Furthermore, to be presented at the show the latest trends in wellness, beauty and natural and green living. The visitor to SANA can find out about new trends in the sector, get training and gain visibility through tastings created by professional bartenders, offering national and international operators an all organic and natural aperitif. The Care & Beauty sector “La Via delle Erbe” will highlight products made from herbs and plants and a rich calendar of meetings and training. The BolognaFiere is easy to reach both by plane and by train, as well as by car. The location BolognaFiere is very close to the city centre offering good accommodation opportunities and plenty of restaurants to spend the evening.

The SANA takes place annually, and therefore for the 36th time previsibly in September 2024 in Bologna.