SCOOP London

The Scoop International Fashion Show is an exclusive trade fair for fashion that has been held in the vibrant metropolis of London since 2011. The name “Scoop” – meaning “exclusive news” in English – symbolizes what visitors can expect: premieres, exceptional designs, and exciting discoveries from the world of contemporary fashion. The event is organized by Hyve Group PLC, a seasoned international exhibition organizer.

Twice a year, the elegant Olympia Exhibition Centre in the heart of London is transformed into a curated stage for international fashion and lifestyle trends. Scoop is not a typical industry event; it positions itself as a selective trade platform where emerging designers from around the world can gain targeted exposure to international buyers and industry professionals. Many exhibitors present their collections exclusively at Scoop – often their only presence outside their home market. This gives Scoop a unique role in the European trade show calendar.

At its core, the show focuses on high-quality womenswear collections, complemented by select segments for menswear, interior design, beauty products, and lifestyle accessories. The presentations take place in an artfully designed environment that blends aesthetics with a sophisticated shopping experience. Fashion meets art – and business meets creative inspiration.

Special emphasis is placed on emerging talent: young designers use Scoop as a platform to gain international recognition. Their work is not only showcased but regularly honored through awards for innovation and design excellence. The audience includes prestigious buyers from leading fashion houses such as Harrods, Selfridges, and Neiman Marcus, as well as independent boutiques, media representatives, and industry experts from over 45 countries.

The venue at Olympia West offers not only an urban and inspiring setting but also benefits from excellent public transport connections – a clear advantage for the international audience.

Scoop is far more than a temporary event: it is a permanent meeting point for those who want to sense and shape the pulse of the fashion and lifestyle industries at an early stage.

The SCOOP will take place on 3 days from Sunday, 13. July to Tuesday, 15. July 2025 in London.