SIGN CHINA Shanghai

The SIGN CHINA, first launched in 2003, has rapidly evolved into one of the premier global trade fairs for professional signage and visual communication. The name "SIGN CHINA" reflects both China's pivotal role in the advertising technology sector and the diverse range of themes showcased at the exhibition. This annual event is held every September in the bustling city of Shanghai, specifically at the Shanghai New International Expo Centre (SNIEC). The renowned event management company, Trust Exhibition, oversees the organization of this fair, recognizing its importance as a major information hub in the advertising technology industry. One of the standout features of SIGN CHINA is its specialized sections. These span a broad array of topics, from digital printing technologies, signage materials, and laser engraving and cutting equipment, to signage displays, LED screens, and advanced lighting technology. Beyond showcasing innovative products and technologies, the event also acts as a nexus for business opportunities and partnerships. Exhibitors, ranging from digital printer manufacturers to LED lighting system developers, present their latest innovations. Professionals from these industries attend the fair not just to get updated on the newest trends, but also to forge valuable business relationships. Serving as the backdrop, the SNIEC is a state-of-the-art, easily accessible exhibition center, perfectly tailored for hosting international events of such magnitude.

The SIGN CHINA will take place on 3 days from Wednesday, 17. September to Friday, 19. September 2025 in Shanghai.