Souvenirs, Gifts, Folk Art, Fashion & Accessories Trade Fair Thessaloniki

The “Souvenirs, Gifts, Folk Art, Fashion & Accessories Trade Fair” (SGFA) is one of Greece’s most prominent trade fairs for the retail sector focused on tourism, gifts, and fashion. SGFA serves not only as an international business platform but also as a cultural meeting point where the richness of Greek and Mediterranean lifestyle is brought to life. Each year, industry professionals gather at the Helexpo – Thessaloniki International Exhibition Center to present new trends, establish business connections, and redefine the in-store shopping experience.

The fair is organized by Alfa Expo GP, an experienced event organizer specializing in trade fairs with a touristic and commercial focus. SGFA is a strictly B2B event targeting a professional audience of retailers, boutique owners, souvenir shop operators, designers, and wholesalers from across Greece, the Mediterranean region, and beyond.

At the heart of the event are products ranging from souvenirs, creative gift items, and traditional folk art to fashion and accessories. The focus goes beyond sales, emphasizing inspiration, design, and creative presentation. Exhibits include handcrafted statues, museum replicas, religious art, as well as travel-related items such as postcards, maps, and guidebooks. The offering extends to clothing, footwear, bags, cosmetics, silver and gold jewelry, traditional worry beads like Kompoloi and Begleria, beach accessories, toys, cannabis-based products, and regional delicacies.

What sets SGFA apart is its strong regional identity. The fair not only reflects the pulse of Greece’s tourism industry but also actively promotes the country’s cultural heritage and local craftsmanship. Thessaloniki, a city of historical significance with modern infrastructure and a dynamic economy, provides the ideal setting for this purpose.

Exhibitors represent a wide range of industries — from traditional crafts and design labels to manufacturers of gift and fashion items, packaging solutions, and store equipment. For trade visitors, SGFA offers a uniquely focused environment with strong purchasing potential.

The Helexpo – Thessaloniki International Exhibition Center is centrally located, close to the city center, and easily accessible by public transport and from Thessaloniki Airport. With its modern facilities and extensive experience in hosting major events, it provides an ideal space for professional networking, productive discussions, and lasting business partnerships.

The Souvenirs, Gifts, Folk Art, Fashion & Accessories Trade Fair will take place on 3 days from Saturday, 14. February to Monday, 16. February 2026 in Thessaloniki.