Technology for Marketing Madrid

Technology for Marketing is Spain’s leading trade fair at the intersection of marketing and technology. It is specifically tailored for professionals and decision-makers in the MarTech sector who aim to make marketing processes more efficient, transparent, and future-proof through digital solutions.

As an integral part of the Madrid TECH SHOW, held annually at the IFEMA Feria de Madrid, the event combines applicable technologies with strategic marketing expertise – practical, relevant, and inspiring.

Organised by CloserStill Media Ltd., an internationally experienced exhibition company, Technology for Marketing serves not only as a platform for networking and exchange, but also as a driving force for the entire industry. Set within a high-calibre environment alongside parallel events covering cloud, cybersecurity, big data, data centres and more, it places particular emphasis on the technologies that are shaping today’s and tomorrow’s marketing campaigns.

The focus is on current developments such as social intelligence, AI-driven performance marketing, data-based customer retention, livestream shopping, account-based marketing, Google Analytics 4, ChatGPT, and intelligent SEO solutions. Emerging topics like metaverse applications and blockchain in marketing are also addressed. The spotlight is not on abstract theory, but on actionable solutions – from automation tools and customer data platforms to personalised strategies and cutting-edge affiliate technologies.

One of the event’s key strengths is its line-up of international expert speakers who share real-world insights into projects, strategies, and market trends. In keynotes, panel discussions and live demos, they offer valuable knowledge to a professional audience made up of marketing executives, CMOs, tech decision-makers, e-commerce specialists, agencies, and digital strategists – from both start-ups and established companies.

The exhibition attracts companies from sectors including marketing technology, software development, data analytics, customer experience, e-commerce, and media. Thanks to its strong practical orientation, it is particularly appealing to visitors looking for tangible tools, partners, and platforms to advance their own projects.

Technology for Marketing is part of a global series of events held in major technology hubs such as London, Paris, Frankfurt, and Singapore. Madrid stands out as an ideal host city, offering state-of-the-art infrastructure, excellent connectivity (including Metro Line 8 direct from the airport), and a dynamic economic and cultural landscape at the heart of Europe.

Technology for Marketing – the event that turns digital potential into measurable marketing success.

The Technology for Marketing will take place on 2 days from Wednesday, 29. October to Thursday, 30. October 2025 in Madrid.