VIV Europe Utrecht

VIV Europe is one of the world’s leading trade fairs for animal protein production and processing, serving as a key meeting point for decision-makers across the entire value chain.

Held at the Royal Dutch Jaarbeurs Exhibition & Convention Centre in the heart of Utrecht, the event brings together all major stakeholders involved in modern livestock farming, sustainable production and advanced processing technologies. It is organised by VNU Exhibitions Europe, a well-established international exhibition organiser that has built a global network of industry platforms through the VIV series.

In terms of content, VIV Europe provides a comprehensive yet clearly structured overview of all key segments of animal production—from feed and grain technology to animal health, breeding and hatchery operations, as well as digitalisation, automation and sustainable farm management. Visitors gain access to the latest technologies for poultry, pig, aquaculture and dairy production, alongside solutions in processing, packaging, cold chain logistics and quality control. The event is particularly attractive to companies looking to showcase their products to an international professional audience, largely composed of purchasing and decision-making specialists.

A defining feature of VIV Europe is its consistent focus on the entire protein value chain. Exhibitors represent highly specialised sectors, including animal nutrition, veterinary medicine, agricultural engineering, IT and software solutions, as well as laboratory and testing services. At the same time, the visitor profile spans producers and integrators, traders, and representatives from foodservice, retail and research. This targeted mix fosters a high level of knowledge exchange and business interaction that goes well beyond traditional trade fair networking. The programme is further enhanced by expert conferences and innovation forums.

As part of the global VIV exhibition portfolio—also staged across Asia, the Middle East and other European regions—the Utrecht event acts as a strategic hub for the European market while providing a gateway to the international industry. The Netherlands is widely regarded as one of the world’s most innovative agricultural hubs, further reinforcing the event’s relevance and practical orientation.

Finally, VIV Europe also stands out for its accessibility: the modern Jaarbeurs exhibition complex is located directly next to Utrecht Central Station, offering excellent connections to Europe’s rail and road networks. Amsterdam Airport Schiphol is also within easy reach, making the event ideally suited to combining global reach with tangible business opportunities.

The VIV Europe take place biennially, and therefore presumably in June 2028 in Utrecht.