Marca Bologna

The "Marca" is an annual fair held in Bologna, Italy, at the renowned BolognaFiere exhibition center. It is the only Italian event that specifically targets the wholesale and private label sectors. The name "Marca" is central to the fair and symbolizes the importance of private labels.

Organized by BolognaFiere S.p.A., one of the leading trade fair organizers, Marca serves as a key platform for manufacturers from various sectors to showcase their products and services to a wide audience and strengthen their presence in both the Italian and international markets. The fair focuses on main themes such as food, non-food items, packaging, and services, with a special emphasis on quality, sustainability, and innovation.

The exhibition spectrum encompasses a variety of products: fresh and preserved foods, organic products, beverages, health and hygiene products, household and leisure items, pet food, and much more. Special attention is paid to "Made in Italy" products, renowned for their outstanding quality and authenticity. Moreover, the fair acts as a showcase for the latest trends and developments in the food and beverage industry.

A highlight of the fair is the "International Private Label Selection (IPLS) Award", which recognizes outstanding new products, innovative ideas, and projects in the private label sector. Also significant is the "Marca Tech" special area, dedicated to the latest innovations in packaging, logistics, and services.

Exhibitors come from various sectors, including food production, the packaging industry, logistics, and the service sector. The main visitors are retailers, importers, and national and international buyers interested in the latest developments and products in the private label area.

With its strategically advantageous location and excellent accessibility via various modes of transportation, the Bologna fair site is an ideal meeting point for professionals from around the world. The Marca fair not only reflects the growth of the private label market but also highlights the significant role of Bologna and Italy in the international trade and industrial landscape.

For the twenty-second time there is the Marca on 2 days from Wed., 14.01.2026 to Thur., 15.01.2026 in Bologna.