Trade Fair Consulting & Trade Show Consulting
A company’s appearance on a trade fair is always connected to extensive planning, organisation and detailed implementation. Whether the fair is aimed at B2B clients or consumers, a well-thought-out, customized fair appearance is essential in order to stand out positively from the mass of exhibitors and to achieve the business objectives. Fair consulting providers are specialists for the orchestration of fair appearances. Whether the design of the exhibition booth, the choice of promotion material and give-aways or the planning of stand events, consulting companies offer the complete portfolio of planning for a fair. The additional benefit of such providers is their know-how of local factors, audiences and characteristics of each fair. They also have contacts to producers of fair supplies, logistics companies and other service providers. As an exhibitor it is then possible to concentrate on the core competences and to focus on the building of customer, partner and sales contacts on a trade fair.