Bits & Pretzels Munich

The annual gathering of innovative minds from the startup world goes by a name: Bits & Pretzels. The name of the conference charmingly captures the connection between technology ("Bits") and Bavarian tradition ("Pretzels"). The event draws founders, investors, and everyone interested in the startup scene to the Bavarian capital.

Founded in 2014 and organized by Startup Events GmbH, the Bits & Pretzels Conference takes place in Munich, more specifically at the ICM – International Congress Center Munich. The timing of the event couldn't be more perfect: Every year in the fall, coinciding with the famous Oktoberfest, the leading figures of the startup community gather here.

At the heart of the conference is networking. Here, founders share their remarkable success stories and offer invaluable tips to peers. The main topics of the conference revolve around innovation, entrepreneurship, and the latest technology trends. A variety of products and services from the startup world are showcased.

Numerous prominent speakers from the startup community share their experiences. Investors are on the lookout for the next big thing, and companies present their best selves. Media representatives are also present to report on the latest developments.

The ICM in Munich not only offers a modern and spacious venue but also boasts optimal accessibility for both national and international guests. The city itself, renowned for its culture, architecture, and of course, the Oktoberfest, provides the ideal backdrop for a conference of this magnitude. In summary, the Bits & Pretzels Conference is the place where visions, ideas, and innovations meet tradition and culture – a must-attend for anyone navigating the dynamic world of startups.

The Bits & Pretzels will take place on 3 days from Monday, 29. September to Wednesday, 01. October 2025 in Munich.