Liebe ist… Hamburg

Once a year, a unique wedding venue in Hamburg transforms into a meeting point for couples in love, those newly engaged, and creative minds from the wedding industry. The “Liebe ist…”fair opens its doors and invites guests to an event that goes far beyond the concept of a traditional wedding expo. At its core, the focus is on personal connection, meaningful exchanges, and genuine encounters between engaged couples and the people who help bring their special day to life.

The name “Liebe ist…” (Love is…) represents more than just the romantic spirit behind every wedding – it embodies the promise made by founder Ivonne Mehren: to create a platform that inspires, connects, and captivates through thoughtful detail – unique, meaningful, and emotionally engaging.

Held annually in the stylish atmosphere of a carefully chosen Hamburg venue, the fair offers an experience far removed from the hustle of crowded exhibition halls. Whether located in the heart of the city or at a venue with authentic Hanseatic charm, the setting is always selected with purpose – often doubling as an actual wedding location and immersing visitors in a genuine bridal atmosphere.

Taking place in the cooler months of autumn, usually in October or November, “Liebe ist…” provides a warm and welcoming environment where couples can gather ideas, meet vendors, and draw inspiration – all at a relaxed pace and without the usual stress.

Ivonne Mehren, an experienced wedding planner herself, founded the fair to give regional service providers from Hamburg and the surrounding area a high-quality platform to showcase their work.

From bridal fashion and wedding rings to custom stationery, floral design, and wedding planning – passionate professionals present their services with a keen eye for detail. The lineup is further enriched by experts in photography and videography, bridal styling, entertainment, cakes, decorations, venues, and more. The diversity of exhibitors reflects the individuality of today’s weddings, with a clear goal: to offer tailored solutions for each unique couple.

The fair primarily attracts couples in the midst of wedding planning, but also welcomes friends, family members, and professional planners looking for shared inspiration.

A defining feature of the event is its intimate, almost private atmosphere. It creates space for honest conversations, personal stories, and creative collaboration.

Liebe ist… is more than just a fair – it’s an experience that touches the heart, sparks ideas, and makes the journey to your dream wedding a little more personal, meaningful, and inspiring.

The Liebe ist… will take place on 2 days from Saturday, 08. November to Sunday, 09. November 2025 in Hamburg.