M.O.W. Bad Salzuflen

The M.O.W. – Möbelmesse OstWest is a trade fair held every autumn that has been a fixture in the European furniture market since its founding in 1984. As an ordering and networking platform for industry professionals, it is specifically tailored to the needs of the professional furniture trade. The fair offers both brick-and-mortar and digital sales channels a central stage for business initiation, assortment development, and trend observation.

Organized by Messe Ostwestfalen GmbH – an experienced company with additional expertise in event management and marketing – the M.O.W. takes place at the modern Messezentrum Bad Salzuflen in North Rhine-Westphalia. This conveniently located venue, equipped with a professional infrastructure, welcomes exhibitors and trade visitors from Germany and abroad. The city of Bad Salzuflen itself offers a high quality of life, attractive accommodation options, and a wide range of leisure activities.

The M.O.W. positions itself as a comprehensive trade fair focused on the mid-market furniture segment. It showcases a complete spectrum of market-relevant product ranges, with an emphasis on high-turnover, immediately available furniture designed for distribution through retail chains, discounters, purchasing cooperatives, online retailers, and other sales channels. Covering all living areas and price segments – from classic living room furniture to contemporary interior concepts and e-commerce-ready collections – the fair enables precise product selection tailored to various target groups.

Its offerings go well beyond conventional furniture: in addition to living room, upholstered, and bedroom furniture, kitchen solutions, tables, chairs, and home accessories, the fair also features growing segments such as gifts and home décor, garden furniture, lighting, and products related to funeral planning and mourning culture – a unique selling point within the industry. This broad spectrum makes the M.O.W. a key platform for range expansion into adjacent product categories that are becoming increasingly relevant for the trade.

As the largest furniture trade fair in Europe during the autumn season, the M.O.W. brings together established suppliers, innovative brands, and promising newcomers from across the continent. For decision-makers in retail, sales, and purchasing, it is an essential industry event to place orders for new collections, maintain partnerships, and identify key market trends at an early stage.

Whether you’re a furniture retailer, furnishing store, online shop, or industry expert, the M.O.W. offers a clearly structured and internationally significant platform that delivers new impulses for assortment planning, market positioning, and business development year after year.

The M.O.W. will take place on 5 days from Sunday, 21. September to Thursday, 25. September 2025 in Bad Salzuflen.