NEW LABEL POLAND Nadarzyn

NEW LABEL POLAND is Poland’s leading industry event, dedicated with precision and innovative drive to private labels, modern consumer goods trends, and technological solutions. The name “NEW LABEL” symbolizes the fair’s core mission: a leap into new brand worlds – the development of future-oriented products and the creation of unique customer experiences through private labels, packaging technology, and product design. The event serves not only as a marketplace but also as a strategic forum actively shaping the transformation of the consumer goods industry.

The venue is the prestigious PTAK Warsaw Expo in Nadarzyn – Poland’s largest and most modern exhibition center, located just a few kilometers from Warsaw. The event is organized by Ptak Warsaw Expo Sp. z o. o., renowned for high-quality trade fairs with international appeal and outstanding logistical infrastructure.

At the heart of NEW LABEL POLAND are the latest developments and trends in the sectors of fresh products, frozen foods, shelf-stable groceries, confectionery, baked goods, and both alcoholic and non-alcoholic beverages. Also strongly represented are health and functional foods, personal care and cosmetic products, household chemicals, baby and child care items, pet supplies, as well as pioneering innovations in packaging, labeling, and private label technologies. The fair is not only a comprehensive product platform but also a showcase for technological solutions – from smart packaging and automation to digital private label management.

NEW LABEL POLAND brings together manufacturers, retail chains, suppliers, and decision-makers from across Europe – spanning the food and beverage industry, drugstore and cosmetics sector, and wholesale and retail trade. Special focus is placed on professional visitors from the private label segment, including product developers, buyers, packaging specialists, and retail brand strategists. As such, the fair functions as a highly specialized, internationally oriented B2B networking event.

A true highlight is the presentation of innovative products, where outstanding private label developments and breakthrough technologies are recognized and awarded.

With its strong focus on the Central European market and deliberate positioning in economically dynamic Poland, the fair also acts as a bridge between Western and Eastern Europe. It highlights Poland’s strategic role in the production, development, and trade of consumer goods.

The PTAK Warsaw Expo is conveniently located near the capital city of Warsaw and is easily accessible via the S8 expressway or by shuttle service from Chopin Airport and the city center. With state-of-the-art infrastructure, expansive exhibition halls, and comprehensive business facilities, the venue offers ideal conditions for both exhibitors and visitors.

The first edition and therefore the premiere of the NEW LABEL POLAND takes place on 3 days from Tue., 27.01.2026 to Thur., 29.01.2026 in Nadarzyn.