Pitti Immagine Bimbo Florence

Pitti Immagine Bimbo is a major international trade fair for children's and youth fashion, held twice a year – in January and July – against the stunning backdrop of the Fortezza da Basso in Florence. This historic fortress, originally designed by Antonio da Sangallo the Younger for Alessandro de' Medici, now serves as a prestigious venue that reflects both style and elegance. Thanks to its central location near the Santa Maria Novella train station, it is easily accessible.

Established in 1975, the fair is organized by Pitti Immagine S.r.l., a specialized event organizer also responsible for other renowned exhibitions such as Pitti Uomo for menswear and Pitti Filati for knitwear. Pitti Immagine Bimbo is dedicated exclusively to fashion and accessories for babies, toddlers, and children up to 14 years old. It showcases a carefully curated selection of premium and luxury brands, sustainable labels, and emerging, innovative designers.

The fair places particular emphasis on the intersection of style, ethics, and innovation. Dedicated thematic areas present sustainable collections made with eco-friendly materials and fair production methods. Leading this effort is the “Eco Kids Area,” which highlights fashion that is both aesthetically sophisticated and environmentally conscious. Additional zones like “KidzFizzion,” focused on sports and leisurewear, and “The Playground”, which explores playful and creative concepts, offer valuable insight into forward-thinking trends.

Also noteworthy is the “Technology & Innovation” section, where functional materials, smart textiles, and digital solutions for children’s clothing are showcased. Another focus is on home accessories and high-quality toys, all distinguished by a strong sense of design.

Pitti Immagine Bimbo is open exclusively to trade professionals – including international buyers, retailers, designers, and members of the media – who attend to discover upcoming trends in color, fabric, and design, establish new contacts, and expand their business networks. A highlight of the event is the runway shows by top designers, who present their latest collections in imaginative and inspiring formats.

Florence, known for its rich fashion heritage, provides an exceptional platform through Pitti Immagine Bimbo for showcasing the best and most current offerings in children's fashion while strengthening global industry connections.

The Pitti Immagine Bimbo takes place for the 101st time on 2 days from Wed., 25.06.2025 to Thur., 26.06.2025 in Florence.