Shop! Le Salon Paris

Shop! Le Salon is one of France’s leading trade fairs for point-of-sale marketing and retail innovation. It serves as a central platform for professionals who design and deliver brand and customer experiences directly at the point of purchase.

The event is organised by Hopscotch Congrès, an experienced French exhibition and conference organiser specialising in high-quality, sector-focused industry events. It takes place at the renowned Paris Expo Porte de Versailles, one of Europe’s largest exhibition venues, located in the south of Paris. Held biennially, Shop! Le Salon attracts several thousand trade visitors from across France and the wider European market.

The show is clearly positioned yet comprehensive in scope, covering the full spectrum of contemporary POS strategies – from temporary and permanent displays to shelving systems, gondolas, counter units and signage, as well as complete shopfitting and shop-in-shop concepts. A particular emphasis is placed on optimising the customer journey through intelligent spatial design, professional lighting schemes and strategic space planning. The exhibition is further enhanced by agencies and consultancies offering expertise in branding, visual communication, sensory marketing, and activation and loyalty programmes.

Digital retail is a rapidly expanding segment. Exhibitors showcase digital signage solutions, interactive screens, data-driven content platforms and AR and VR applications that merge physical and digital retail environments into so-called “phygital” concepts. Sustainability and responsible production models also play a central role, from resource-efficient materials in display manufacturing to CSR-driven communication strategies in retail.

Exhibitors represent sectors including shopfitting, design, architecture, POS production, print and packaging, digital technologies, software development, and marketing and communications consultancy. On the visitor side, the event is primarily aimed at brand manufacturers, retailers, franchise operators, category managers, trade marketing professionals, visual merchandisers and senior decision-makers from retail, the FMCG industry and agencies. As such, Shop! Le Salon serves as a key industry meeting point for those seeking to advance retail environments strategically, creatively and technologically.

A particular highlight is the “SHOP! Awards Paris”, which recognise outstanding POS projects and innovative brand activations. The exhibition is complemented by a curated conference programme featuring industry experts, round tables and practical workshops exploring real-world case studies, emerging trends and best practice.

Paris Expo Porte de Versailles is exceptionally well connected, with direct access via Metro Line 12, several tram routes and convenient links to Paris’s main railway stations and airports. The venue offers modern infrastructure, expansive exhibition halls and comprehensive on-site services. In this way, Shop! Le Salon positions itself not merely as a marketplace for products and services, but as a strategic platform for innovation, inspiration and the sustainable advancement of retail.

The Shop! Le Salon will take place on 2 days from Wednesday, 01. April to Thursday, 02. April 2026 in Paris.