SignExpo Budapest

Founded in 2004, SignExpo is one of the leading international trade fairs for visual communication, advertising technology, and signage in Central and Eastern Europe. Every two years, the Budapest Olympic Centre (BOK), located in the heart of the Hungarian capital, opens its doors to this key industry event. The fair serves as a vital platform for sharing trends, technologies, and expertise—not only in Hungary, but throughout the entire CEE region.

The event is organized by BTL NEWS Ltd. in collaboration with the trade magazine Sign&Display Advertising Decoration, which acts as the content partner responsible for the thematic focus and topical relevance of the exhibition. SignExpo is aimed primarily at professionals from the fields of advertising, design, print, retail, architecture, event management, and shop and exhibition construction.

At the core of SignExpo are practical solutions and innovations in visual communication. Visitors experience state-of-the-art technologies and products across a wide spectrum—ranging from advertising decoration, digital signage, and LED displays to large-format printing, finishing techniques, interactive media installations, and sustainable advertising materials. From advanced films and banner media to multifunctional printing substrates and finishing machinery, the fair offers deep insights into the entire value chain of modern advertising technology.

An additional focus is placed on packaging and printing technology. These topics are further expanded through the concurrently held PPDExpo (Packaging & Printing Design Expo), which fosters valuable synergies between the advertising and packaging industries—benefiting both exhibitors and visitors alike.

Live demonstrations, interactive workshops, and media installations allow attendees to experience the practical application of new technologies firsthand. International exhibitors—from machine manufacturers and material suppliers to service providers in the advertising sector—showcase their innovations to a qualified professional audience.

Key visitor groups include advertising technicians, print service providers, interior designers, shopfitters, event agencies, and representatives from the retail and industrial sectors who are specifically seeking forward-looking solutions for brand communication and customer engagement.

The BOK’s central location ensures easy accessibility by both public transport and car. Budapest itself—with its rich history, vibrant design scene, and cultural diversity—offers the perfect setting for a trade fair that unites creativity, technology, and business.

SignExpo Budapest is therefore much more than just a trade show—it is a key catalyst for anyone looking to actively shape the future of visual communication.

The SignExpo takes place biennially, and therefore for the 9th time previsibly in October 2027 in Budapest.