A FAIR Augsburg

The A\FAIR trade fair in Augsburg is a diverse experience-oriented event held annually at the Augsburg Exhibition Center. It is organized by the Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft mbH. The name "A\FAIR" stands for "Augsburg Fair" and highlights the regional connection to the Bavarian metropolis. The fair brings together a wide range of topics, offering exciting insights and interactive experiences for both trade visitors and the general public.

A key feature of A\FAIR is the presentation of regional specialties, products, and services from Bavaria and beyond. In the "Region & Heimat" and "Home & Delight" sections, visitors can discover culinary delicacies, admire handcrafted products, and try out innovative household items. Leisure and tourism offerings also play a significant role, with associations and organizations introducing new hobbies and showcasing attractive excursion destinations in Bavaria and the surrounding areas.

A particular highlight is the interactive experience zones, where visitors can immerse themselves in different thematic areas. The "Entertainment A\REA" offers captivating performances such as acrobatic dance shows, magic acts, and fashion shows. The "Health A\REA" focuses on health and well-being, while the "Impulse A\REA" provides inspiring lectures on tourism, gastronomy, and fitness. Sports enthusiasts can take part in guided workouts in the "Fitness A\REA," while the "Travel A\REA" presents sustainable travel options. Food lovers will enjoy the "Live-Cooking A\REA" and the "Cook-your-own A\REA," where top chefs demonstrate their skills and visitors can actively participate.

Several major events take place alongside the fair. These include "intersana," a trade show for health innovations; "Immobilientage," focusing on construction and housing; "CREATIVMESSE," catering to DIY enthusiasts; and "VOLT FUTURE MOBILITY," dedicated to pioneering mobility solutions.

The A\FAIR trade fair serves as a key meeting point for exhibitors from sectors such as tourism, leisure, gastronomy, health, fitness, craftsmanship, mobility, and real estate. It appeals to a broad audience, from families and culinary enthusiasts to trade visitors and industry experts. With its strong regional focus and emphasis on sustainable, forward-thinking products, it supports the local economy and reinforces Augsburg’s role as a hub for innovation and trade fairs.

The Augsburg Exhibition Center boasts a modern infrastructure and excellent accessibility. Thanks to its well-connected transport links, both by car and public transportation, visitors from across Germany can travel conveniently and enjoy a unique trade fair experience.

The A FAIR will take place on 3 days from Friday, 06. February to Sunday, 08. February 2026 in Augsburg.