DüsselDog Days Düsseldorf

The “DüsselDog Days” are a new public consumer fair dedicated entirely to dogs, aimed specifically at dog owners, dog lovers and anyone who would like to share their passion for four-legged companions.

The event will take place for the first time in autumn 2026 and is planned as an annual fixture thereafter. Over two days, it will create a lively event platform bringing together brands, service providers and visitors from across the canine world. At its heart is an experiential format that combines inspiration, interaction and entertainment. Visitors can discover new products, try out innovations, receive expert advice and connect with like-minded people. The fair is therefore conceived not only as a marketplace for dog-related products and services, but also as a meeting point for an active community of animal lovers where enjoyment, social interaction and shared experiences take centre stage.

The “DüsselDog Days” deliberately position themselves as an emotional event for the dog community, with an atmosphere that enables brands and visitors to engage directly with one another. Unlike traditional trade fairs, the event is explicitly designed for the general public and invites dog owners to attend together with their pets. The focus lies on an experience-driven concept centred on hands-on discovery, exploration and personal encounters. By combining product showcases, expert advice and entertainment, the event offers an attractive platform for both consumers and businesses within the pet industry. For companies in the dog sector, it provides an opportunity to present their products and services in a highly targeted environment with strong emotional engagement.

For visitors, the “DüsselDog Days” become an immersive world dedicated to all things canine. Over the course of two days, guests can test new trends and products, explore innovative offerings and seek advice from specialists. At the same time, the fair offers plenty of opportunities to meet fellow dog enthusiasts and exchange experiences. Alongside traditional exhibition stands, the event features a lively programme with plenty of entertainment, inspiration and shared experiences. The visit is deliberately designed to be family- and dog-friendly, meaning dogs are expressly welcome and become part of the event itself. With an accessible ticket price and a weekend packed with activities, the format combines shopping, information and leisure in one engaging experience.

The thematic focus of the fair spans a wide range of topics related to modern dog ownership. Exhibitors present products and services from areas such as dog food and treats, grooming and health, dog accessories, insurance, and travel and holiday offers for dog owners. The line-up is complemented by services including dog training schools, dog groomers and photography, as well as initiatives from the animal welfare sector. In this way, the fair reflects both the everyday realities of dog ownership and emerging trends within the pet industry. The “DüsselDog Days” thus provide a compact overview of products, services and ideas that can enrich life with dogs.

The exhibition experience is enhanced by an accompanying programme that expands the event beyond a traditional product showcase. Visitors can enjoy demonstrations, presentations and informative sessions that share knowledge, offer inspiration and place the relationship between people and dogs centre stage. This combination of information, entertainment and interaction creates a varied programme offering engaging insights for both experienced dog owners and those new to owning a dog.

The fair is organised by Wellfairs Events, part of Wellfairs GmbH, based in Meerbusch. The company has extensive experience in organising major events and exhibitions and brings expertise from formats such as large food and lifestyle events as well as international exhibition concepts. With the “DüsselDog Days”, the organiser is creating a new platform specifically for the dog community in Düsseldorf and aims to establish an event that connects brands, community and shared experiences. The goal is to create a format that remains attractive for both exhibitors and visitors in the long term and becomes a permanent fixture in the region’s events calendar.

The venue for the “DüsselDog Days” is the Düsseldorf Wholesale Flower Market at Ulmenstraße 275. Located close to Düsseldorf’s city centre, the site offers ideal conditions for a high-attendance public event, with spacious exhibition halls, a large outdoor area and ample parking facilities. In addition, a public transport stop is located directly in front of the grounds, ensuring convenient access. With its combination of central location, strong infrastructure and expansive grounds, the Düsseldorf Wholesale Flower Market provides the ideal setting for a fair where dogs are welcome and where there is plenty of space for interaction, presentations and activities.

The first edition and therefore the premiere of the DüsselDog Days takes place on 2 days from Sat., 24.10.2026 to Sun., 25.10.2026 in Düsseldorf.