Hanseschau Wismar

The Hanseschau is a long-standing consumer trade fair and has been a fixture in Mecklenburg-Western Pomerania’s event calendar since its inception in 1990. Its name not only references the Hanseatic heritage of the city of Wismar but also symbolizes economic exchange, regional identity, and civic togetherness – a “show” in the truest sense of the word. Each year, the spacious fairgrounds in Wismar are transformed for several days into a vibrant meeting point for exhibitors, professionals, families, and visitors from across the region.

The event is organized by Das AgenturHaus GmbH, an experienced company specializing in the planning of both regional and supraregional events. With a clear focus on regional strengths, the Hanseschau offers a platform that blends information, entertainment, and economic significance – setting itself apart from conventional consumer fairs.

The fair centers around current topics such as social engagement, sustainable construction, energy, digitalization, health, career orientation, lifestyle, and tourism. Visitors experience firsthand how regional businesses showcase innovative solutions, skilled craftsmanship, sustainable products, and culinary delights – always with a strong connection to local life and values.

Particularly sought-after are exhibitors from the crafts, retail, service, tourism, and technology sectors. The fair places strong emphasis on promoting regional offerings and strengthening the local economy.

A standout feature of the Hanseschau is its diverse supporting program, which includes cultural performances, cooking shows, and interactive activities for all age groups. The event sees itself not merely as an exhibition space, but as a lively and colorful experience. Demonstrations, competitions, and activity areas contribute to a dynamic atmosphere that appeals to families and industry professionals alike. Target audiences include consumers, young people exploring career paths, and skilled workers from sectors such as trade, tourism, and healthcare.

The historic charm of the Hanseatic city of Wismar on the Baltic Sea provides a picturesque backdrop for the event, making a visit a memorable experience. Centrally located, the fairgrounds are easily accessible by car and public transport, and offer ample space for the fair’s broad range of exhibits.

For anyone looking to discover the region, its people, products, and ideas in an authentic setting that combines modern flair with tradition, the Hanseschau in Wismar is a must-attend annual event.

The Hanseschau takes place annually, and therefore for the 34th time previsibly in April 2026 in Wismar.