IAW Cologne

03. - 05. September 2024 | International fair for retail promotion and import fair

The IAW in Cologne has solidified its position as the premier trade fair for promotional goods, seasonal impulse items, trend products, and volume business in Germany. "IAW" stands for "International Trade Fair for Promotional Goods and Imports." This distinguished event serves as a pivotal industry showcase for elite buyers from Germany and Europe, a claim substantiated by the steadily increasing numbers of exhibitors and attendees. The North West German Trade Fair Company Bremen-Hannover mbH, a reputable entity, is responsible for the organization of the IAW. The fair encompasses a broad spectrum, from promotional goods to trend assortments, all tailored specifically for the retail sector.

It's a platform where innovative products and services are unveiled, encapsulating the latest trends and shifts in retail. The IAW boasts a profound connection to Cologne, acting as a magnet for international buyers. Biannually, typically in March and September, the IAW graces the illustrious grounds of Koelnmesse, recognized as one of the foremost exhibition venues. Beyond displaying trendy assortments, the fair also facilitates opportunities for attendees to forge meaningful connections with decision-makers from major retail chains. Its audience predominantly comprises professional buyers from various sectors, including furniture and hardware stores, purchasing consortiums, and online retailers. To conclude, it's worth noting that Koelnmesse, strategically positioned opposite the vibrant heart of Cologne, stands out not just for its prime location, but also its commendable accessibility. Both visitors and exhibitors can anticipate a hassle-free commute complemented by a hospitable ambiance in one of Germany's most dynamic cities.

The thirty-seventh edition of the IAW takes place on 3 days from Tue., 03.09.2024 to Thur., 05.09.2024 in Cologne.

In 133 days
03.09.2024 - 05.09.2024*
Tuesday - Thursday, 3 days
Trade Show Contact
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professional visitors only


Local time:
02:56 h (UTC +02:00)

Fair location:

Köln Messe,
Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany


for trade fair date in Cologne

Fair organizer
Nordwestdeutsche Messegesellschaft Bremen Hannover mbH
Gerhard-Stalling-Str. 9-11
26135 Oldenburg, Germany
Tel: +49 (0)5721 9930898
Fax: +49 (0)5721 9930899
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Past editions:
  • 04. - 06. March 2024
  • 05. - 07. September 2023
  • 28 Feb. - 02 Mar. 2023
  • 06. - 08. September 2022
  • 08. - 10. March 2022
  • 14. - 16. September 2021
  • 18. - 20. September 2019
  • 25. - 27. February 2019
    • 342 exhibitors
    • 9500 visitors
  • 19. - 21. September 2018
  • 27 Feb. - 01 Mar. 2018
    • 8400 visitors
  • 20. - 22. September 2017
  • 07. - 09. March 2017
  • 27. - 29. September 2016
  • 07. - 09. March 2016
  • 22. - 24. September 2015
  • 03. - 05. March 2015
    • 322 exhibitors
    • 9256 visitors
  • 23. - 25. September 2014

Fair location:

Köln Messe,
Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany


for trade fair date in Cologne

Product groups: beverages, clothing, computer accessories, computers, cosmetics, DIY products, drugstore items, electrical items, electronics, fabrics, flowers, food, garden products, gift items, hardware, household goods, jewelry, leisure items, office supplies, pet supplies, plants, seasonal products, small furniture, sports equipment, textiles, toys, trend products, trendy items, watches, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Where does the IAW taking place?
The IAW fair takes place in Cologne, at the Köln Messe.

When is the IAW taking place?
Visit the IAW from 03. - 05. September 2024.

How often does the IAW take place?
The IAW takes place half-yearly.

What kind of fair is the IAW?
The IAW is an exhibition for Promotional Products, Deco and Household Products.