IAW Cologne

10. - 12. März 2020 | International fair for retail promotion and import goods

The IAW is the most important trade fair for ordering promotional products, seasonal pulse items, trend articles and the volume business in Germany. With maximum diversity it has developed in the recent years into a key industry showcase for German and European top buyers - with ever-increasing numbers of exhibitors and visitors. On the IAW are professionals are among themselves, because the fair is aimed exclusively at professionals. They include buyers from consumer markets, discount stores, supermarket chains, furniture and DIY stores, purchasing organizations, mail order businesses and individual retailers. Here complete trend assortments for retail promotions are planned, presented and ordered directly. Nowhere else so many visitors receive such an enormous volume of high-quality contacts with key decision makers of large retailers under one roof. The fair takes place twice a year, in March and September, at the fairgrounds of Messe Cologne, which is with 25 economic sectors exhibition space no. 1, located directly opposite Cologne's city center.

The IAW will take place on 3 days from Dienstag, 10. März to Donnerstag, 12. März 2020 in Cologne.

In 43 Days
10.03.2020 - 12.03.2020*
Dienstag - Donnerstag, 3 days
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professional visitors only


Local time:
11:39 h (UTC +01:00)

Fair location:

Köln Messe,
Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany


for trade fair date in Cologne

Fair organizer
Nordwestdeutsche Messegesellschaft Bremen Hannover mbH
Gerhard-Stalling-Str. 9-11
26135 Oldenburg, Germany
Tel: +49 (0)5721 9930898
Fax: +49 (0)5721 9930899
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Past editions:
  • 18. - 20. September 2019
  • 25. - 27. Februar 2019
  • 19. - 21. September 2018
  • 27 Feb. - 01 Mär. 2018
  • 20. - 22. September 2017
  • 07. - 09. März 2017
  • 27. - 29. September 2016
  • 07. - 09. März 2016
  • 22. - 24. September 2015
  • 03. - 05. März 2015
  • 23. - 25. September 2014

Fair location:

Köln Messe,
Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany


for trade fair date in Cologne

Product groups: beverages, clothing, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, Food, garden products, gift items, hardware, household goods, jewelry, leisure items, office supplies, pet supplies, plants, seasonal products, small furniture, sporting goods, textiles, toiletries, toys, trend products, trend products, watches, …

Industry sectors: Clothing, Consumer Goods, consumer goods, Cosmetics, Deco, Fashion, Home Products, Household Products, Promotional Products, Toys, …

Fairs of these Sectors: Clothing Trade Fairs and ExhibitionsConsumer ExhibitionsConsumer Goods Trade ShowsCosmetic Trade ShowsDeco Fairs & ExhibitionsFashion Trade ShowsHome Products Trade ShowsTrade Shows for Household ProductsTrade Shows for PromotionalTrade Shows for Toys & Games

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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