IAW Cologne

The IAW – International Trade Fair for Retail Promotions and Imports – is Germany’s leading order fair for promotional goods, trend products, and seasonal impulse items, with a strong focus on high-volume business. Twice a year, the industry gathers at the Koelnmesse exhibition center. The event is organized by Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH, whose extensive experience ensures that the IAW continually sets new standards and provides fresh momentum for the retail sector.

The IAW stands out for its remarkable diversity, bringing together all major product categories in retail – from food and drugstore items to textiles, household goods, and electronics, as well as garden supplies and e-commerce solutions. Each exhibitor segment is designed to guarantee attractive margins and fast availability, giving professional visitors from across Europe a comprehensive overview of the latest promotional and trend items. The IAW is not just a showcase for new products; it also serves as a central platform for innovative services and solutions tailored to the needs of modern retail.

Cologne offers the perfect setting for the event: the exhibition center is located close to the vibrant city center, highlighting the IAW’s significance as an international industry event and its contribution to Germany’s economic landscape. Exclusive networking events and practical expert lectures give visitors the opportunity to connect with key decision-makers from leading retail chains and purchasing organizations. The fair primarily targets professional buyers from the furniture and DIY sectors, mail-order companies, purchasing associations, and both wholesale and retail businesses from Germany and abroad.

For anyone seeking new trends, reliable suppliers, and an in-depth market overview, the IAW is the ideal platform. The excellent transport links to Koelnmesse and the unique atmosphere of the Rhine metropolis make visiting the trade fair a rewarding experience and an ideal starting point for successful business relationships.

The IAW will take place on 3 days from Tuesday, 24. March to Thursday, 26. March 2026 in Cologne.