IAW Cologne

The IAW in Cologne has solidified its position as the premier trade fair for promotional goods, seasonal impulse items, trend products, and volume business in Germany. "IAW" stands for "International Trade Fair for Promotional Goods and Imports." This distinguished event serves as a pivotal industry showcase for elite buyers from Germany and Europe, a claim substantiated by the steadily increasing numbers of exhibitors and attendees. The North West German Trade Fair Company Bremen-Hannover mbH, a reputable entity, is responsible for the organization of the IAW. The fair encompasses a broad spectrum, from promotional goods to trend assortments, all tailored specifically for the retail sector.

It's a platform where innovative products and services are unveiled, encapsulating the latest trends and shifts in retail. The IAW boasts a profound connection to Cologne, acting as a magnet for international buyers. Biannually, typically in March and September, the IAW graces the illustrious grounds of Koelnmesse, recognized as one of the foremost exhibition venues. Beyond displaying trendy assortments, the fair also facilitates opportunities for attendees to forge meaningful connections with decision-makers from major retail chains. Its audience predominantly comprises professional buyers from various sectors, including furniture and hardware stores, purchasing consortiums, and online retailers. To conclude, it's worth noting that Koelnmesse, strategically positioned opposite the vibrant heart of Cologne, stands out not just for its prime location, but also its commendable accessibility. Both visitors and exhibitors can anticipate a hassle-free commute complemented by a hospitable ambiance in one of Germany's most dynamic cities.

The IAW takes place half-yearly, and therefore for the 38th time previsibly in March 2025 in Cologne.