IAW Cologne
02. - 04. September 2025 | International promotional goods and import fair

The IAW – International Trade Fair for Retail Promotions and Imports – is Germany’s leading order fair for promotional goods, trend products, and seasonal impulse items, with a strong focus on high-volume business. Twice a year, the industry gathers at the Koelnmesse exhibition center. The event is organized by Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH, whose extensive experience ensures that the IAW continually sets new standards and provides fresh momentum for the retail sector.
The IAW stands out for its remarkable diversity, bringing together all major product categories in retail – from food and drugstore items to textiles, household goods, and electronics, as well as garden supplies and e-commerce solutions. Each exhibitor segment is designed to guarantee attractive margins and fast availability, giving professional visitors from across Europe a comprehensive overview of the latest promotional and trend items. The IAW is not just a showcase for new products; it also serves as a central platform for innovative services and solutions tailored to the needs of modern retail.
Cologne offers the perfect setting for the event: the exhibition center is located close to the vibrant city center, highlighting the IAW’s significance as an international industry event and its contribution to Germany’s economic landscape. Exclusive networking events and practical expert lectures give visitors the opportunity to connect with key decision-makers from leading retail chains and purchasing organizations. The fair primarily targets professional buyers from the furniture and DIY sectors, mail-order companies, purchasing associations, and both wholesale and retail businesses from Germany and abroad.
For anyone seeking new trends, reliable suppliers, and an in-depth market overview, the IAW is the ideal platform. The excellent transport links to Koelnmesse and the unique atmosphere of the Rhine metropolis make visiting the trade fair a rewarding experience and an ideal starting point for successful business relationships.
The IAW will take place on 3 days from Tuesday, 02. September to Thursday, 04. September 2025 in Cologne.
Visit now the IAW 2025
02.09.2025 - 04.09.2025*
Tuesday - Thursday, 3 days
24.03.2026 - 26.03.2026
Tuesday, 02.09. 09:00 – 18:00 h
Wednesday, 03.09. 09:00 – 18:00 h
Thursday, 04.09. 09:00 – 17:00 h
Audience:
professional visitors only
Cycle:
half-yearly
Local time:
10:12 h (UTC +02:00)
Fair location:
Köln Messe,Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany
Hotels
for trade fair date in Cologne
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Nordwestdeutsche Messegesellschaft Bremen Hannover mbH
Heidplackenweg 9
26209 Hatten, Germany
Display e-mail address
www.iaw-messe.de
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11. - 13. March 2025
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03. - 05. September 2024
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04. - 06. March 2024
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05. - 07. September 2023
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28 Feb. - 02 Mar. 2023
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06. - 08. September 2022
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08. - 10. March 2022
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14. - 16. September 2021
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18. - 20. September 2019
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25. - 27. February 2019
- 342 exhibitors
- 9500 visitors
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19. - 21. September 2018
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27 Feb. - 01 Mar. 2018
- 8400 visitors
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20. - 22. September 2017
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07. - 09. March 2017
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27. - 29. September 2016
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07. - 09. March 2016
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22. - 24. September 2015
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03. - 05. March 2015
- 322 exhibitors
- 9256 visitors
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23. - 25. September 2014
Fair location:
Köln Messe,Messeplatz 1, 50679 Cologne, North Rhine-Westphalia, Germany
Hotels
for trade fair date in Cologne
Product groups: clothing, computer accessories, computers, cosmetics, DIY products, drinks, drugstore items, electrical items, electronics, fabrics, flowers, food, garden products, gift items, hardware, household goods, jewelry, leisure items, office supplies, pet supplies, plants, seasonal products, small furniture, sporting goods, textiles, toys, trend items, trend products, watches, …
Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.
Trade show suppliers
FAQ
Where does the IAW taking place?
The IAW fair takes place in Cologne, at the Köln Messe.
When is the IAW taking place?
Visit the IAW from 02. - 04. September 2025.
How often does the IAW take place?
The IAW takes place half-yearly.
What kind of fair is the IAW?
The IAW is an exhibition for Promotional Products, Deco and Household Products.
What are the opening hours of the IAW in Cologne?
Opening hours: Tuesday, 02.09. 09:00 – 18:00 h; Wednesday, 03.09. 09:00 – 18:00 h; Thursday, 04.09. 09:00 – 17:00 h;
Update: 01.08.2025 21:17