Luft & Liebe® – Hochzeitsfestival Vienna

The Luft & Liebe® Wedding Festival Vienna is a contemporary consumer event dedicated to personalised, high-quality and design-led wedding planning. Unlike traditional wedding fairs, it is conceived as a carefully curated wedding festival with a strong emphasis on aesthetics, quality, craftsmanship and personal advice.

In Vienna, the Luft & Liebe® Wedding Festival takes place at METAStadt. The event is organised by Michelle Kreil GesbR, whose activities include advertising, marketing communications and the organisation of events, markets and trade fairs. Rather than being limited to Vienna, the wedding festival forms part of a cross-border event series held at various locations across Austria and Germany.

The festival covers virtually every key aspect of planning a modern wedding. Exhibitors showcase the latest bridal fashion and accessories, wedding photography and videography, bridal styling, floristry and décor, wedding venues, catering, wedding cakes and patisserie, wedding rings and jewellery, as well as music and entertainment services. The offering is complemented by wedding planners, celebrants and other specialist service providers. Exhibitors therefore represent a broad range of sectors, including fashion, beauty, photography, jewellery, catering, hospitality, events, music and the creative industries. The Vienna edition also has a strong regional focus, featuring wedding professionals from Vienna, Lower Austria and the surrounding areas.

The festival is primarily aimed at engaged couples planning their wedding who place particular value on contemporary design, professional services and personalised advice. They often attend with their witnesses, family members or friends. The concept is especially suited to couples who appreciate quality, thoughtful design, craftsmanship and direct personal contact with wedding professionals. For exhibitors, the festival provides an opportunity to engage directly with a design-conscious, quality-focused audience and to showcase their products and services in person.

One of the defining features of the Vienna festival is its deliberately created ‘anti-trade-fair’ atmosphere. Rather than following the conventional exhibition format, the focus is on a contemporary and distinctive setting, carefully selected wedding inspiration and meaningful interaction between visitors and exhibitors. The aim is to create a relaxed and welcoming environment in which couples can gather information, find inspiration and meet a range of wedding suppliers.

Vienna provides the event series with an attractive location in one of Austria’s most important cities, creating a central meeting point for couples and wedding professionals from Vienna, Lower Austria and further afield. METAStadt provides a distinctive event setting that combines historic character with an urban feel. This extensive former industrial site blends historic architecture with the facilities required of a modern event venue, creating an ideal backdrop for a design-led wedding festival.

Located in Vienna’s 22nd district, METAStadt is easily accessible from across the city as well as from the wider Vienna metropolitan area. Its connections to Vienna’s transport network and proximity to major transport routes make the venue convenient for visitors travelling both from within the city and from neighbouring regions. At the same time, the industrial character of the historic site gives the venue a distinctive atmosphere that sets it apart from conventional exhibition centres and event halls.

The Luft & Liebe® Wedding Festival Vienna therefore combines a distinctive venue with a contemporary event concept. Over the course of a single event day, couples can explore numerous aspects of wedding planning, meet and compare different suppliers in person, receive tailored advice, and gather practical ideas and inspiration for their own wedding.

The Luft & Liebe® – Hochzeitsfestival will take place on Sunday, 04. October 2026 in Vienna.