Luft & Liebe® – Hochzeitsfestival Stuttgart

The Luft & Liebe® Wedding Festival in Stuttgart is a contemporary public event dedicated to personalised, high-quality and design-led wedding planning. Unlike conventional wedding fairs, it is conceived as a curated wedding festival with a strong emphasis on aesthetics, quality, craftsmanship and personal consultation.

In Stuttgart, the Luft & Liebe® Wedding Festival takes place at Wagenhallen. The event is organised by Michelle Kreil GesbR, whose activities include advertising, marketing communications and the organisation of events, markets and trade fairs. Rather than being limited to Stuttgart, the wedding festival forms part of a cross-border series of events held at various locations across Austria and Germany.

The festival covers virtually every key aspect of planning a modern wedding. Exhibitors showcase the latest bridal fashion and accessories, wedding photography and videography, bridal hair and make-up, floristry and décor, wedding venues, catering, wedding cakes and patisserie, wedding rings and jewellery, as well as music and entertainment services. The programme is complemented by wedding planners, celebrants and other specialist service providers. Exhibitors therefore represent a broad range of sectors, including fashion, beauty, photography, jewellery, catering, hospitality, events, music and the creative industries. The festival also has a strong regional focus, with wedding professionals from Stuttgart, Baden-Württemberg and the surrounding areas represented at the event.

The festival is primarily aimed at engaged couples planning their wedding who place particular value on contemporary design, professional services and personalised advice. Visitors often attend with their best man or maid of honour, family members or friends. The concept particularly appeals to couples who appreciate quality, thoughtful design, craftsmanship and direct, personal interaction with wedding professionals. For exhibitors, the festival therefore provides an opportunity to engage directly with a design-conscious, quality-focused audience and present their products and services in person.

One of the defining features of the Stuttgart festival is its deliberately created ‘anti-trade-fair’ atmosphere. Rather than adopting the conventional format and appearance of a trade fair, the event centres on a contemporary and distinctive setting, carefully curated wedding inspiration and personal interaction between visitors and exhibitors. The aim is to create a welcoming environment in which couples can gather information, find inspiration and meet a variety of wedding suppliers.

Stuttgart provides the event series with an attractive location in one of Baden-Württemberg’s largest cities, creating a centrally located meeting point for couples and wedding professionals from Stuttgart and the wider region. Wagenhallen provides an exceptional setting with a distinctive industrial and creative character. The historic complex combines the unique atmosphere of former railway and industrial halls with the facilities required of a modern cultural and events venue, making it particularly well suited to a design-led wedding festival.

Wagenhallen’s location in Stuttgart makes it readily accessible both from within the city and from the wider Stuttgart region and other parts of Baden-Württemberg. Stuttgart’s strong transport links and the venue’s connection to the public transport network make it convenient for visitors travelling from across the region. At the same time, Wagenhallen’s distinctive industrial and cultural setting gives the venue its own individual character.

The Luft & Liebe® Wedding Festival at Wagenhallen Stuttgart therefore combines an exceptional venue with a contemporary event concept. Over the course of the event, couples have the opportunity to explore a wide range of wedding-planning services, meet and compare different suppliers in person, receive personalised advice, and gather practical ideas and inspiration for their own wedding.

The Luft & Liebe® – Hochzeitsfestival will take place on Saturday, 30. October 2027 in Stuttgart.