PCE Personal Care Expo Dubai

The Dubai International Personal Care Expo, abbreviated as PCE, is a leading trade event in the global personal care industry. Held annually at the Dubai World Trade Centre (DWTC), it provides a significant platform for professionals in cosmetics, hygiene, and household care. The organizer, Shanghai Yinghe Exhibition Service Co., Ltd., attracts both local and international industry players..

As a comprehensive platform, the expo showcases a wide array of products and services, including skincare products, cleaning agents, hygiene items, cosmetic appliances, and more. It reflects the current trends and technological innovations in the industry and fosters exchanges between manufacturers, wholesalers, and retailers.

At the PCE, products such as hair dryers, razors, disinfectants, mold removers, sterilization lamps, toilet paper, and cosmetic wipes are featured. Additionally, protective creams, lotions, shampoos, shower gels, as well as fragrances and perfumes are presented. Packaging solutions, supply chain management, franchise, and chain solutions are also a focus.

Particular attention is paid to the introduction of new devices and technologies such as beauty appliances, intelligent toilet lids, and health pillows. Besides the exhibitions, the PCE program includes industry-specific conferences, live demonstrations of new products, and an awards ceremony that honors outstanding innovations and designs.

Deeply rooted in Dubai, a hub of trade and innovation, the expo emphasizes the city's role as a global gateway to the personal care industry. As part of an international expo chain, the PCE significantly contributes to strengthening its position in the global personal care market.

The main visitors to the expo are professionals from various fields such as beauty and hair salons, medical facilities, and e-commerce platforms. The DWTC, with its central location and excellent transport links, provides an ideal setting for this comprehensive industry event.

In summary, the PCE Personal Care Expo is an indispensable event for all industry stakeholders, offering a unique opportunity to stay informed about the latest trends, expand networks, and strengthen business relationships.

The PCE Personal Care Expo will take place on 3 days from Tuesday, 17. December to Thursday, 19. December 2024 in Dubai.