SEEK Frankfurt

Each season, the SEEK Contemporary Fashion Trade Show presents a choice selection of around 250 handpicked brands. The portfolio, which is made up of mainly menswear brands, is supplemented by selected womenswear collections, as well as lifestyle products and tech gadgets. SEEK presents a preeminently modern portfolio that unites the most disparate segments. Alongside menswear and womenswear collections, footwear, sneakers, denim and sportswear, bags, jewellery and glasses are also showcased, as well as cosmetics, homewares, stationery and gadgets. The combination of a spectacularly broad range of lifestyle products is what makes SEEK so special. Since its début in 2009, SEEK has placed the emphasis on autonomy, anti-trend sentiment, tradition and provenance, shaped by subcultures, music, art and film. It's about creating, nurturing and reinterpreting sustainable values. It is precisely for this reason that the SEEK family welcomes all those who, despite a normcore mentality, retain their individuality by constantly reinventing themselves without forgetting their roots. Precise profiling and a focus on carefully defined style tribes who reflect the contemporary "zeitgeist" ensure that SEEK provides retailers with valuable inspiration. With the boundaries between menswear and womenswear blurring even further, SEEK presents ‘neutral sex’ as the new direction that characterises the urbanwear and streetwear more than any other trend at this time. With the ‘SEEK Super Market’ the area for lifestyle products such as cosmetics, homewares, stationery, gadgets, etc will be expanded. Both neutral Sex and the non-fashion products are favourite themes of the season with growing relevance in the retail business.

The SEEK in Frankfurt took place from Tuesday, 14. January to Thursday, 16. January 2020.