all about automation Hamburg

all about automation Hamburg is a specialized trade fair for industrial automation that has been held annually at the Hamburg Messe exhibition center since 2017. The event is organized by Easyfairs GmbH, an internationally active trade fair company that hosts regional automation exhibitions across the German-speaking region under the all about automation brand.

The fair is specifically tailored to users, decision-makers, and developers from the industrial midmarket, as well as to regional automation experts. In Hamburg, these professionals meet exhibitors who not only showcase industrial automation but also make it practically applicable through real-world solutions—solutions that are aligned with the needs of northern Germany’s industrial and manufacturing sectors.

What sets all about automation Hamburg apart is its distinct focus on personal interaction, high-quality technical discussions, and practical, hands-on applications—rather than the large-scale, impersonal format of international trade shows. Visitors can expect a compact, carefully curated exhibition featuring everything from automation components and systems to industrial robotics, digitalization, the Industrial Internet of Things (IIoT), artificial intelligence and machine learning, as well as functional safety, edge and cloud computing, engineering software, sensor technology, drive systems, control cabinet construction, and industrial communication. The emphasis is not only on technological innovation but also on solution-oriented dialogue among equals.

A key highlight is the free Talk Lounge, where exhibitors present practical case studies, new technologies, and application-driven insights. This makes the fair a hub for knowledge sharing, networking, and inspiration.

Exhibitors primarily come from mechanical engineering, electrical engineering, software development, robotics, and industrial engineering. Alongside regional firms, the event also attracts well-known players from the automation sector. Visitors predominantly represent the industrial midmarket, manufacturing, plant engineering, automation technology, and electrical engineering—often bringing concrete projects and decision-making authority with them.

As part of the all about automation series held throughout Germany and Switzerland, the Hamburg edition plays a vital role in advancing digital and technological progress in northern Germany.

Hamburg Messe offers the ideal setting for this event: a central location with excellent public transport links, a wide range of nearby accommodations and dining options, and the vibrant city of Hamburg itself—making it an attractive destination for business travel. In this way, all about automation Hamburg combines efficiency with atmosphere—right in the heart of one of Germany’s most important industrial regions.

The all about automation will take place on 2 days from Tuesday, 02. June to Wednesday, 03. June 2026 in Hamburg.