Hamburger Schuhmusterschau (HSM) Hamburg

14. - 15. September 2025 | Regional Shoe Order Trade Fair and Shoe Sample Show

The Hamburg Shoe Fair is a biannual trade show that has established itself as the central ordering platform for the footwear industry in northern Germany. It is exclusively open to professional visitors – including buyers from shoe retailers, boutiques, department stores, and online shops – and takes place every March and September at the ModeCentrum Hamburg (MCH). The event is organized by the Interessengemeinschaft ModeCentrum Hamburg e.V., an association dedicated to promoting fashion, design, and professional exchange within the industry.

The fair is deliberately designed as a focused and manageable format with clear priorities. It offers quality-oriented retailers one of the earliest opportunities of the year to explore upcoming spring and summer collections and place orders. The spotlight is on premium, often family-owned brands known for exceptional materials, craftsmanship, style, comfort, and increasingly sustainable production methods. This consistent focus on quality and responsible design gives the Hamburg Shoe Fair its distinctive character and makes it an important B2B platform.

Exhibitors showcase a carefully curated selection of women’s, men’s, and children’s footwear, complemented by accessories and industry-related services. Beyond order placement, the fair serves as a source of inspiration: upcoming trends in colors, materials, lasts, and designs can be identified early on. Personal interaction between manufacturers and buyers in an efficient yet welcoming atmosphere is a key element of the experience.

The ModeCentrum Hamburg provides an ideal setting for the event, offering modern infrastructure and a convenient location with excellent transport links. It is easily accessible by car and public transport, and the surrounding area features a wide range of restaurants, shops, and cultural venues, further enhancing the visit.

With its strong focus on quality, close ties to the retail trade, and strategically well-timed schedule, the Hamburg Shoe Fair has firmly established itself as a leading industry platform and a fixed date in the calendar of professional buyers.

The Hamburger Schuhmusterschau (HSM) will take place on 2 days from Sunday, 14. September to Monday, 15. September 2025 in Hamburg.

In 11 days
Date:
14.09.2025 - 15.09.2025*
Sunday - Monday, 2 days
Trade Show Contact
Display e-mail address
www.modecentrum-hamburg.de/mieter-kollektionen/schuhmusterschau.html

Audience:
professional visitors only

Cycle:
half-yearly

Local time:
16:46 h (UTC +02:00)

Fair location:

ModeCentrum,
Modering 1, 22457 Hamburg, Hamburg, Germany

Hotels

for trade fair date in Hamburg


Fair organizer
ModeCentrum Hamburg e.V.
Modering 3
22457 Hamburg, Germany
Display e-mail address
www.modecentrum-hamburg.de
Past editions:
  • 15. - 17. March 2025
  • 14. - 16. September 2024
  • 16. - 18. March 2024
  • 16. - 18. September 2023
  • 18. - 20. March 2023
  • 17. - 19. September 2022
  • 19. - 21. March 2022
  • 18. - 20. September 2021
  • 19. - 21. September 2020
  • 24. - 26. March 2018
  • 16. - 18. September 2017
  • 18. - 20. March 2017
  • 17. - 19. September 2016
  • 21. - 23. March 2015
  • 20. - 22. September 2014
  • 29. - 31. March 2014

Fair location:

ModeCentrum,
Modering 1, 22457 Hamburg, Hamburg, Germany

Hotels

for trade fair date in Hamburg


Product groups: boots, casual shoes, children's shoes, men's shoes, shoe care products, slippers, sports shoes, women's shoes, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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FAQ

Where does the Hamburger Schuhmusterschau (HSM) taking place?
The Hamburger Schuhmusterschau (HSM) fair takes place in Hamburg, at the ModeCentrum.

When is the Hamburger Schuhmusterschau (HSM) taking place?
Visit the Hamburger Schuhmusterschau (HSM) from 14. - 15. September 2025.

How often does the Hamburger Schuhmusterschau (HSM) take place?
The Hamburger Schuhmusterschau (HSM) takes place half-yearly.

What kind of fair is the Hamburger Schuhmusterschau (HSM)?
The Hamburger Schuhmusterschau (HSM) is an exhibition for Shoes & Footwear, Fashion and Leather Goods.