Hamburger Schuhmusterschau (HSM) Hamburg

The Hamburg Shoe Fair is a biannual trade show that has established itself as the central ordering platform for the footwear industry in northern Germany. It is exclusively open to professional visitors – including buyers from shoe retailers, boutiques, department stores, and online shops – and takes place every March and September at the ModeCentrum Hamburg (MCH). The event is organized by the Interessengemeinschaft ModeCentrum Hamburg e.V., an association dedicated to promoting fashion, design, and professional exchange within the industry.

The fair is deliberately designed as a focused and manageable format with clear priorities. It offers quality-oriented retailers one of the earliest opportunities of the year to explore upcoming spring and summer collections and place orders. The spotlight is on premium, often family-owned brands known for exceptional materials, craftsmanship, style, comfort, and increasingly sustainable production methods. This consistent focus on quality and responsible design gives the Hamburg Shoe Fair its distinctive character and makes it an important B2B platform.

Exhibitors showcase a carefully curated selection of women’s, men’s, and children’s footwear, complemented by accessories and industry-related services. Beyond order placement, the fair serves as a source of inspiration: upcoming trends in colors, materials, lasts, and designs can be identified early on. Personal interaction between manufacturers and buyers in an efficient yet welcoming atmosphere is a key element of the experience.

The ModeCentrum Hamburg provides an ideal setting for the event, offering modern infrastructure and a convenient location with excellent transport links. It is easily accessible by car and public transport, and the surrounding area features a wide range of restaurants, shops, and cultural venues, further enhancing the visit.

With its strong focus on quality, close ties to the retail trade, and strategically well-timed schedule, the Hamburg Shoe Fair has firmly established itself as a leading industry platform and a fixed date in the calendar of professional buyers.

The Hamburger Schuhmusterschau (HSM) in Hamburg took place from Sunday, 14. September to Monday, 15. September 2025.