Tracht & Country Salzburg

29. - 31. August 2025 | Trade fair for alpine lifestyle

The Tracht & Country in Salzburg is a trade fair that highlights alpine lifestyle and is recognized as a leading national and international ordering event for traditional costume fashion. Organized by Messezentrum Salzburg GmbH, the event brings together more than 200 exhibitors showcasing their latest collections. The offerings span from classic traditional costumes to country-style fashion, knitwear, and felted textiles, as well as designer costumes, leather and fur clothing, natural textiles, and matching accessories..

As a comprehensive information and ordering platform, Tracht & Country provides fashion buyers, retailers, and trend scouts with an ideal venue to explore upcoming seasonal trends and curate their product ranges. The fair demonstrates that traditional costume fashion goes far beyond the classic lederhosen and dirndl. Modern interpretations include underwear, skirts, blouses, casual clothing, jewelry, and accessories – from hats and shoes to creative hairstyles.

Traditional costumes are no longer limited to rural areas. In recent years, they have gained popularity in urban settings, appealing to young and old alike. Traditional elements are combined with modern fashion and everyday clothing, resulting in versatile and innovative looks. Both manufacturers and wearers place great importance on high-quality materials, sustainable production, and wearing comfort. Whether worn for fashion purposes or to preserve cultural heritage, traditional costumes are proudly showcased on various occasions as an expression of individuality and regional identity.

Tracht & Country is more than just a trade fair – it is a platform that illustrates the evolution and diversity of traditional costume fashion, playing a central role in the fashion world of alpine lifestyle. Admission is exclusively reserved for trade visitors, making it a high-caliber meeting point for the industry.

The Tracht & Country will take place on 3 days from Friday, 29. August to Sunday, 31. August 2025 in Salzburg.

In 200 days
Date:
29.08.2025 - 31.08.2025*
Friday - Sunday, 3 days
Trade Show Contact
Display e-mail address
www.trachtsalzburg.at

Audience:
professional visitors only

Cycle:
half-yearly

Local time:
18:26 h (UTC +01:00)

Fair location:

Messe Salzburg,
Am Messezentrum 1, A-5020 Salzburg, Salzburg, Austria

Hotels

for trade fair date in Salzburg


Fair organizer
Messezentrum Salzburg GmbH
Am Messezentrum 1
A-5020 Salzburg, Austria
Tel: +43 (0)662 24040
Fax: +43 (0)662 240420
Display e-mail address
www.messezentrum-salzburg.at
Past editions:
  • 20. - 22. September 2020
  • 28 Feb. - 01 Mar. 2020
  • 30 Aug. - 01 Sep. 2019
  • 01. - 03. March 2019
  • 31 Aug. - 02 Sep. 2018
  • 02. - 04. March 2018
  • 01. - 03. September 2017
  • 24. - 26. February 2017
  • 26. - 28. August 2016
  • 04. - 06. March 2016
  • 28. - 30. August 2015
  • 27 Feb. - 01 Mar. 2015
    • 260 exhibitors
    • 4100 visitors
  • 29. - 31. August 2014
    • 211 exhibitors
    • 3557 visitors
  • 28 Feb. - 02 Mar. 2014

Fair location:

Messe Salzburg,
Am Messezentrum 1, A-5020 Salzburg, Salzburg, Austria

Hotels

for trade fair date in Salzburg


Product groups: bags, belts, blouses, caps, classic fashion, country house fashion, designer costumes, furs, gloves, hats, home accessories, home textiles, hunting clothing, jewelry, knitwear, leather clothing, natural textiles, scarves, shawls, shirts, shoes, socks, sporty fashion, stockings, traditional clothing, underwear, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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FAQ

Where does the Tracht & Country taking place?
The Tracht & Country fair takes place in Salzburg, at the Messe Salzburg.

When is the Tracht & Country taking place?
Visit the Tracht & Country from 29. - 31. August 2025.

How often does the Tracht & Country take place?
The Tracht & Country takes place half-yearly.

What kind of fair is the Tracht & Country?
The Tracht & Country is an exhibition for Clothing, Fashion and Textiles.