Christmas Magic Schwäbisch Hall

28 Nov. - 22 Dec. 2024 | Christmas market on one of the most beautiful market squares in southern Germany

The Christmas magic in Schwäbisch Hall, which takes place annually from late November to mid-December, is a yearly highlight that transforms the picturesque town into a fairytale world. With its historic architecture and narrow alleys, Schwäbisch Hall provides the perfect backdrop for this festive market. Centrally located in the marketplace and around St. Michael's Church, the market extends into the surrounding lanes, creating a unique ambiance..

The historic buildings, including half-timbered houses and the impressive St. Michael's Church, give the market a special atmosphere that transports visitors back to a bygone era. The market stalls, spread throughout the area, offer a variety of traditional delicacies and drinks. From various kinds of mulled wine to regional treats, visitors' taste buds are in for a treat.

In addition to culinary delights, visitors can also find unique handicrafts and original gift ideas, making the Christmas magic in Schwäbisch Hall an ideal place for Christmas shopping. A distinctive feature of this market is its successful blend of traditional charm and modern offerings, captivating both young and old.

Each year, this market enchants its visitors with its unique atmosphere, leaving an unforgettable impression in their hearts.

The Christmas Magic will take place on 25 days from Thursday, 28. November to Sunday, 22. December 2024 in Schwäbisch Hall.

In 225 days
28.11.2024 - 22.12.2024*
Thursday - Sunday, 25 days
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public event


Local time:
16:48 h (UTC +02:00)

Fair location:

Am Markt, 74523 Schwäbisch Hall, Baden-Wurttemberg, Germany


for trade fair date in Schwäbisch Hall

Fair organizer
Touristik und Marketing Schwäbisch Hall
Am Markt 9
74523 Schwäbisch Hall, Germany
Tel: +49 (0)791 751630
Fax: +49 (0)791 751642
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Past editions:
  • 30 Nov. - 20 Dec. 2023
  • 24 Nov. - 22 Dec. 2022
  • 28 Nov. - 22 Dec. 2019
  • 29 Nov. - 21 Dec. 2018
  • 30 Nov. - 22 Dec. 2017
  • 24 Nov. - 21 Dec. 2016
  • 26 Nov. - 20 Dec. 2015
  • 27 Nov. - 21 Dec. 2014

Fair location:

Am Markt, 74523 Schwäbisch Hall, Baden-Wurttemberg, Germany


for trade fair date in Schwäbisch Hall

Product groups: candles, ceramics, Christmas biscuits, Christmas decorations, Christmas lights, Christmas tree decorations, cookies, drinks, food, gingerbread, hats, heat pads, jewellery, knitwear, lamps, mulled wine, nativity scenes, nativity scenes, pastries, punch, soaps, spices, tree pendants, wooden decorations, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Where does the Christmas Magic taking place?
The Christmas Magic fair takes place in Schwäbisch Hall, at the Marktplatz.

When is the Christmas Magic taking place?
Visit the Christmas Magic from 28 Nov. - 22 Dec. 2024.

How often does the Christmas Magic take place?
The Christmas Magic takes place annually.

What kind of fair is the Christmas Magic?
The Christmas Magic is an exhibition for Christmas, Christmas fair and Advent market.