Luft & Liebe® – Hochzeitsfestival Munich

The Luft & Liebe® Wedding Festival at Motorworld Munich is a contemporary consumer event dedicated to personalised, high-quality and design-led wedding planning. Rather than following the format of a traditional wedding fair, it is conceived as a curated wedding festival with a strong emphasis on aesthetics, quality, craftsmanship and personal advice.

In Munich, the Luft & Liebe® Wedding Festival is held at Motorworld Munich. The event is organised by Michelle Kreil GesbR, whose activities include advertising, marketing communications and the organisation of events, markets and trade fairs. The wedding festival is not limited to Munich, but forms part of a cross-border series of events held at various locations across Austria and Germany.

The festival covers virtually every key aspect of planning a modern wedding. Exhibitors showcase the latest bridal fashion and accessories, wedding photography and videography, bridal hair and make-up, floristry and décor, wedding venues, catering, wedding cakes and patisserie, wedding rings and jewellery, as well as music and entertainment services. The offering is complemented by wedding planners, celebrants and other specialist suppliers. Exhibitors therefore represent a broad range of sectors, including fashion, beauty, photography, jewellery, catering, hospitality, events, music and the creative industries. The Munich festival also has a strong regional focus, featuring wedding professionals from the city, the surrounding area and other parts of Bavaria.

The festival is primarily aimed at engaged couples planning their wedding who place particular value on contemporary design, professional services and personalised advice. Visitors often attend with their witnesses, family members or friends. The concept is especially suited to couples who appreciate quality, thoughtful design, craftsmanship and direct personal contact with wedding professionals. For exhibitors, the festival provides an opportunity to engage directly with a design-conscious, quality-focused audience and to present their products and services in person.

One of the defining features of the festival at Motorworld Munich is its deliberately created ‘anti-trade-fair’ atmosphere. Rather than adopting a conventional exhibition format, the event centres on a contemporary and distinctive setting, carefully curated wedding inspiration and personal interaction between visitors and exhibitors. The aim is to create a welcoming environment in which couples can gather information, find inspiration and meet a range of wedding suppliers.

Motorworld Munich provides the event series with an exceptional venue in the Bavarian capital. Located on the site of the former Munich-Freimann railway repair works, Motorworld combines historic industrial architecture with a modern event and visitor destination. The listed former locomotive hall, with its impressive scale and architecture, creates a distinctive setting particularly well suited to a design-led wedding festival. Its combination of historic industrial character and modern event infrastructure further enhances the festival’s unique identity.

Situated in the north of Munich, Motorworld is easily accessible to visitors from the city, the wider Munich area and other parts of Bavaria. Its connections to Munich’s public transport network and proximity to major road links make the venue convenient to reach by both public transport and car. At the same time, its industrial character clearly distinguishes it from conventional exhibition centres and event halls, contributing significantly to the festival’s distinctive atmosphere.

The Luft & Liebe® Wedding Festival at Motorworld Munich therefore combines an exceptional event venue with a contemporary festival concept. Over the course of the event, couples can explore the many different aspects of wedding planning, meet and compare suppliers in person, receive individual advice, and gather practical ideas and inspiration for their own wedding.

The Luft & Liebe® – Hochzeitsfestival will take place on Sunday, 11. October 2026 in Munich.